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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time Paperback – 30 Sep 2008
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"[The authors] do a fine job of recounting Google's rapid rise and explaining its search business."--The New York Times"An intriguing insider view of the Google culture."--Harvard Business Review "An interesting read on a powerhouse company . . . If you haven't read anything about one of today's most influential companies, you should. If you don't read The Google Story, you're missing a few extra treats."--USA Today "Fascinating . . . meticulous . . . never bogs down."--Houston Chronicle
About the Author
David A. Vise, formerly a Pulitzer Prize-winning reporter for The Washington Post, is a senior advisor at New Mountain Capital, a leading New York-based private equity firm. He also serves as executive director of Modern States Education Alliance. Vise is the author of three previous books, including the New York Times bestseller The Bureau and The Mole. He lives in Bethesda, Maryland, with his wife and daughters.Mark Malseed, a former researcher for Bob Woodward, is a founder and research director at Synoptos, a global media intelligence firm. He has contributed to The Washington Post and other publications. He lives in Alexandria, Virginia, with his wife and two sons.
Top customer reviews
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The Google Story is a quick read, told in chronological order, and written in a clear, informative writing style that is somewhat marred by the authors’ obvious idolatry for Page and Brin.
The Google Story was a fascinating peek into the biggest brand and arguably the most successful technology company of all times. I remember some 8 years ago, when the book had come out everybody I met had read it already and were raving about it. I think the marketing term is reverse-bandwagon effect, I put off reading it then for the very same reason.
Writing about an organization while it is in existence is indeed tough - especially if it is written by a news reporter. The chapters are essays of different aspects of the vibrant organization. The founders are brash, innovative and modern day superheroes who believed only in making their product the best. The factual chapters have been written in a 'blog' style writing that makes it reader friendly.
The organization represents the spirit of youth who believe norms are to be challenged and any hurdle can be conquered. One can only take inspiration from their ingenious business sense at the core of which is a simple search engine. Reading the book 10 years after it got published, you see how much further the organization has come what with android, chrome, maps and a whole boutique of products that change our lives every day.
Overall is a good book and worth reading
There is little, if any, attempt to provide any significant critical perspective of the founders or of Google itself.
Whole sections of the book in fact read like public relations puff and the parts on the rivalry with Microsoft are very one-sided.
All in all, it's a very disappointing read !!
Only slight criticism is that it is not up to date any more. Original goes up to 2005, then 2nd edition has some extra info up to 2008.
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