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Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) Paperback – 11 Jul 2013

4.7 out of 5 stars 13 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: QUE; 01 edition (11 July 2013)
  • Language: English
  • ISBN-10: 0789751348
  • ISBN-13: 978-0789751348
  • Product Dimensions: 15.2 x 1.8 x 22.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 515,799 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

 

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

 

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.


Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
This is a really excellent read from someone who knows how to write and has something worth reading about. I have 25 years IT experience and consider myself an expert in Knowledge Management and Natural Language Semantic Search. I enjoyed the read and found myself nodding in agreement as I read along. Buy this book its a good investment. I wish I could write as well as the Author.
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Format: Paperback Verified Purchase
This book by David Amerland is my desk reference on search engine optimization (SEO).

I thought I knew quite a bit on SEO, but lately some things just haven't been working and this book explained why. I love the way the book is laid out and every chapter giving you an explanation of the "What" something is, such as author rank and concludes with a step-by-step plan on how to implement it for yourself. If you want to stay ahead and stay relevant, you have to buy this book, otherwise you'll resort to outdated SEO methods that won't necessarily get you banned, but they won't get you very far either.
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Format: Paperback Verified Purchase
A must-read book for anyone looking to understand how Google's algorithm is evolving, and what you can do to stay ahead.

Chapters:

1. What Is Semantic Search?
2. What is the Knowledge Graph?
3. What is new in SEO?
4. Trust and Author Rank
5. What is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
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If you are checking out this book it means you are aware of the fact that the SEO field is going under some radical changes. It also means that you are probably smart enough in order to quickly catch up with all the new things. This book will do the job, It will provide you with everything you need to know, but, in my opinion, it has to offer something a lot more important.

The only problem you will (still) be left with after reading the book and after finally understanding how Semantic Web works, is to convince clients. They resist to understand and believe. The changes are truly drastic. But you need to worry not!

David Amerland is an intellectual Ninja.

Let me to remind you that he is also a keynote speaker, a master of the english language and an analytical thinker. For me, he is a modern philosopher. He could be Socrates 2.0 hehe

Long story to cut it short, this book helped me as well with ways to present the new web situation properly to the clients and so as I now have a full time job. Just because of it. Lastly, allow me to also recommend to follow David on Google+ and even stay tuned with his Google Semantic Search community there as he gets truly generous when it comes to information and above all... inspiration!

David, thank you :)
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I really enjoyed David Amerland's book on Google Semantic Search, it really opened my eyes to how the web is drastically changing. David uses some really good analogies in the book and makes things easy to understand, particularly if you are a novice like myself.

I am big fan of Google Plus and first discovered his book on the social layer from other Google Plus users such as from author Martin Shervington (who wrote The Art and Science of Google Plus- a book I strongly recommend to anyone who has an interest in social!)

If you are someone who works in digital marketing and are struggling with your brand's message, this book will definitely put you in the right direction with David's years of experience and knowledge. I also recommend circling him if you are a Google Plus user.
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If you read one book about how to market your business on line this year, make it this one. For the last couple of years the Search Engine Optimisation world has been in turmoil as it tries over and over again to (yet again) reverse engineer the latest Google search algorithm and work out how to make Websites rank more highly than they deserve to - but increasingly it can't. The game has changed. David Amerland's book explains why Google semantic search is genius and permanently game changing. The book does so in a way I found entertaining and useful. I'm a Marketing professional with a passion for digital(but NOT a Techie)and I run a digital marketing agency, I need to know this stuff and I am glad I read this book. It will benefit me, my team and my clients.
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Format: Kindle Edition Verified Purchase
When I bought Google Semantic Search on Amazon for my Kindle I was expecting the book to be good, it is from David Amerland after all, but what I wasn't expecting was it to be 'game changing'.

You see it isn't that often that a book this important comes along, I can count on one hand, okay maybe two, the books I have read that leave you with this amount of information on one subject and leave enough space at the end of every chapter to challenge you to do something and you will do it I promise you.

If your business relies on Google, or even it it doesn't yet, you need this book beside you at all times because its not a book that you read and then put away. This is a book that will help you set up your Website and Google Profiles correctly and then help you utilize them in ways you never thought possible. But that's not all for the rest of the Google Magic you will have to buy the book and write your own review ;-)

Do yourself and your business a favour and order this book...NOW!!
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