Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact and Amplify Your Online Presence (Que Biz-Tech) Paperback – 11 Jul 2013
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About the Author
David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.
Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.
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Top Customer Reviews
I thought I knew quite a bit on SEO, but lately some things just haven't been working and this book explained why. I love the way the book is laid out and every chapter giving you an explanation of the "What" something is, such as author rank and concludes with a step-by-step plan on how to implement it for yourself. If you want to stay ahead and stay relevant, you have to buy this book, otherwise you'll resort to outdated SEO methods that won't necessarily get you banned, but they won't get you very far either.
1. What Is Semantic Search?
2. What is the Knowledge Graph?
3. What is new in SEO?
4. Trust and Author Rank
5. What is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible
The only problem you will (still) be left with after reading the book and after finally understanding how Semantic Web works, is to convince clients. They resist to understand and believe. The changes are truly drastic. But you need to worry not!
David Amerland is an intellectual Ninja.
Let me to remind you that he is also a keynote speaker, a master of the english language and an analytical thinker. For me, he is a modern philosopher. He could be Socrates 2.0 hehe
Long story to cut it short, this book helped me as well with ways to present the new web situation properly to the clients and so as I now have a full time job. Just because of it. Lastly, allow me to also recommend to follow David on Google+ and even stay tuned with his Google Semantic Search community there as he gets truly generous when it comes to information and above all... inspiration!
David, thank you :)
I am big fan of Google Plus and first discovered his book on the social layer from other Google Plus users such as from author Martin Shervington (who wrote The Art and Science of Google Plus- a book I strongly recommend to anyone who has an interest in social!)
If you are someone who works in digital marketing and are struggling with your brand's message, this book will definitely put you in the right direction with David's years of experience and knowledge. I also recommend circling him if you are a Google Plus user.
You see it isn't that often that a book this important comes along, I can count on one hand, okay maybe two, the books I have read that leave you with this amount of information on one subject and leave enough space at the end of every chapter to challenge you to do something and you will do it I promise you.
If your business relies on Google, or even it it doesn't yet, you need this book beside you at all times because its not a book that you read and then put away. This is a book that will help you set up your Website and Google Profiles correctly and then help you utilize them in ways you never thought possible. But that's not all for the rest of the Google Magic you will have to buy the book and write your own review ;-)
Do yourself and your business a favour and order this book...NOW!!
Most Recent Customer Reviews
I loved the fact the book was written in a way anyone could understand. Plenty of checklists which will be handy for those readers who will be inspired to take action.Published on 17 Jun. 2014 by Jim Banks
Very well thought through and at least gives us all something to go on in the now complicated field of search.Published on 8 Jun. 2014 by GeoMich
Good book - very much about social media and semantic search rather than traditional SEO but this was written before the Hummingbird release which more or less validates all David... Read morePublished on 28 Nov. 2013 by Peter Cunningham
I have just finished reading David Amerland's book 'Google Semantic Search' and think it is a masterpiece. Read morePublished on 12 Sept. 2013 by MartinShervington
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