- Format: Kindle Edition
- File Size: 6038 KB
- Print Length: 160 pages
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: Que Publishing; 1 edition (8 April 2014)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B00JJPCMLM
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #778,944 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time (Que Biz-Tech) Kindle Edition
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Top Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Fortunately for us, David Amerland has entered the picture with his most recent book, Google+ Hangouts for Business . In his trademark style of clarity and eloquence, David Amerland examines the nature of this disruption and how it can be utilized by businesses of any size to their advantage.
As Martin Shervington explains in the Foreword:
"As the world moves online, there is a need for people to connect in new ways...the [Google+ Hangout] technology allows for a full immersion experience where the technology "just gets out of the way," allowing us to focus on what matters: relationships."
It is this fast tracking of building relationships and trust that makes Google+ Hangouts so powerful.
David Amerland has produced a book that is both an analysis of the sea changes that have occurred in business in the past decade and how Hangouts figures into that paradigm shift, and also a practical guide for utilizing this technology. It's not so much a step-by-step guide as a pathway to help you avoid pitfalls and lead you to a successful Hangout and Hangout On Air experience. Although it is not a how-to book, it does include many technical aspects of running Hangouts and Hangouts On Air. There is a blend of the how and why throughout the book. Especially helpful is the "What You Learned in This Chapter" sections which conclude each chapter to recap the major points covered.
Google+ Hangouts for Business connects the dots between the how and why of using Hangouts, and also the who, what, when, and where are in there, too. In other words, it gives you the complete picture for using this technology.
The book is available in ebook format only to allow for easier revisions since the Hangout technology continues to change and evolve.
If you already know David Amerland , then you know that any book he writes is a must read. Google+ Hangouts for Business is no exception. Whether you are currently using Hangouts, contemplating it, or never heard of them before, this book will enrich your understanding of this technology and how you can use it to make a positive difference in your business.
1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation
As a show host myself, I feel empowered by the chapters to create even greater value for my business and my audience. For those looking to Hangouts as a possible marketing channel, you will get clear, actionable advice.
This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.
Now I have the tools to be able to explain to my current and potential clients the importance of this emerging platform (which is just one instrument inside the Google+ world).
David Amerland is wise to bring in other experts and views on this topic. I really appreciated the part about public television stations, too.
It's a quick read. If you are in marketing, public relations or your have a business that needs to have a marketing plan, this book is a MUST. It's in your budget - it's free, except for your time. There are all levels you can tackle from higher end tools - cameras, mics, etc. or deciding if what you already have will do the trick.
The key the book covers is what to do BEFORE and AFTER your events - how to maximize the use of the content. That list is HUGE. Really, PR folks - it's time to get over the traditional press releases, Bacon's and dive in to creating ENGAGING content. LOVED this book. Just couldn't read it at night since it made my head spin with ideas of how I can use what I just learned.
There is only one barrier to entry... corporate fear of authentic social engagement. The technology is here and tested, the social space has evolved to embrace it, and David Amerland has written an operations manual for utilizing this new medium as a brand.
This book is the first of it's kind.. the first to truly organize and define Engagement Broadcasting and the immense power it gives us all.
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