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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time (Que Biz-Tech) by [Amerland, David]
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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time (Que Biz-Tech) Kindle Edition

5.0 out of 5 stars 1 customer review

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Product details

  • Format: Kindle Edition
  • File Size: 6038 KB
  • Print Length: 160 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (8 April 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00JJPCMLM
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #778,944 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
Length: 1:30 Mins
A practical guide on how to use Google Hangouts for business with plenty of examples of well known companies using hangouts effectively. This book is a great resource. Love it!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9aa03760) out of 5 stars 8 reviews
3 of 3 people found the following review helpful
HASH(0x9a0cc39c) out of 5 stars Google+ Hangouts for Business connects the dots 2 May 2014
By Marilyn Moore - Published on Amazon.com
Format: Kindle Edition Verified Purchase
As you may know by now, "hanging out" is not just casual fun, but serious business for entrepreneurs, companies, and brands. The video conferencing capabilities of Google+ Hangouts is a disruptive force that is quickly having a major impact on digital marketing.

Fortunately for us, David Amerland has entered the picture with his most recent book, Google+ Hangouts for Business . In his trademark style of clarity and eloquence, David Amerland examines the nature of this disruption and how it can be utilized by businesses of any size to their advantage.

As Martin Shervington explains in the Foreword:
"As the world moves online, there is a need for people to connect in new ways...the [Google+ Hangout] technology allows for a full immersion experience where the technology "just gets out of the way," allowing us to focus on what matters: relationships."

It is this fast tracking of building relationships and trust that makes Google+ Hangouts so powerful.

David Amerland has produced a book that is both an analysis of the sea changes that have occurred in business in the past decade and how Hangouts figures into that paradigm shift, and also a practical guide for utilizing this technology. It's not so much a step-by-step guide as a pathway to help you avoid pitfalls and lead you to a successful Hangout and Hangout On Air experience. Although it is not a how-to book, it does include many technical aspects of running Hangouts and Hangouts On Air. There is a blend of the how and why throughout the book. Especially helpful is the "What You Learned in This Chapter" sections which conclude each chapter to recap the major points covered.

Google+ Hangouts for Business connects the dots between the how and why of using Hangouts, and also the who, what, when, and where are in there, too. In other words, it gives you the complete picture for using this technology.

The book is available in ebook format only to allow for easier revisions since the Hangout technology continues to change and evolve.

If you already know David Amerland , then you know that any book he writes is a must read. Google+ Hangouts for Business is no exception. Whether you are currently using Hangouts, contemplating it, or never heard of them before, this book will enrich your understanding of this technology and how you can use it to make a positive difference in your business.
3 of 3 people found the following review helpful
HASH(0x9a5690d8) out of 5 stars A Playbook for anyone looking to Hangouts for marketing and business 12 April 2014
By Stephan Hovnanian - Published on Amazon.com
Format: Kindle Edition
David Amerland's newest book, Google+ Hangouts for Business, is a playbook for companies looking at Hangouts technology for marketing. I say "playbook" because David takes a broad, multifaceted technology (Hangouts) and distills it into three sections:

1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation

As a show host myself, I feel empowered by the chapters to create even greater value for my business and my audience. For those looking to Hangouts as a possible marketing channel, you will get clear, actionable advice.

This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.
3 of 3 people found the following review helpful
HASH(0x99f61054) out of 5 stars A must read for those considering a business implementation of Google+ Hangouts 22 April 2014
By Beltran Nazim - Published on Amazon.com
Format: Kindle Edition
This book is the guideline for anyone who is seriously considering the potential that lies with Google+ Hangouts for the Business environment both from the point of view of the technical aspects (bear in mind that Ronnie Brincer - [...] is the technical editor) along with the new marketing branding approach that the platform offers.
Now I have the tools to be able to explain to my current and potential clients the importance of this emerging platform (which is just one instrument inside the Google+ world).
2 of 2 people found the following review helpful
HASH(0x9a45b944) out of 5 stars Great Google Hangout journey without making me feel stupid - I left inspired. 26 May 2014
By S. Finch - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I think myself pretty tech savvy. I participate in Hangouts on Air regularly - hosting, comments, promoting, and more AND I learned quite a bit from this book. It also validated what I've been doing. I let my NON Google NON HOA husband read it. Now what I've been saying makes more sense to him because of the logical explanations and history in this book.

David Amerland is wise to bring in other experts and views on this topic. I really appreciated the part about public television stations, too.

It's a quick read. If you are in marketing, public relations or your have a business that needs to have a marketing plan, this book is a MUST. It's in your budget - it's free, except for your time. There are all levels you can tackle from higher end tools - cameras, mics, etc. or deciding if what you already have will do the trick.

The key the book covers is what to do BEFORE and AFTER your events - how to maximize the use of the content. That list is HUGE. Really, PR folks - it's time to get over the traditional press releases, Bacon's and dive in to creating ENGAGING content. LOVED this book. Just couldn't read it at night since it made my head spin with ideas of how I can use what I just learned.
2 of 2 people found the following review helpful
HASH(0x99f29888) out of 5 stars The Primer for Engagement Broadcasting 15 May 2014
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
David Amerland has crafted the first primer on Engagement Broadcasting. If you're a brand trying to figure out how to stay on top of your keyword space in the growing content marketing glut, buy this book now. Your customers want a conversation, they want to engage with you.. not just listen. Hangouts on Air give you the ability to have that conversation with anyone.. everyone, around the world.

There is only one barrier to entry... corporate fear of authentic social engagement. The technology is here and tested, the social space has evolved to embrace it, and David Amerland has written an operations manual for utilizing this new medium as a brand.

This book is the first of it's kind.. the first to truly organize and define Engagement Broadcasting and the immense power it gives us all.
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