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The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR. Paperback – 17 Mar 2016
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Having completed the book, I am happy to recommend it to anyone who is looking to improve their knowledge in digital marketing.
The book is written in a very easy to understand tone with minimal jargon, therefore would be an ideal introduction for someone new to the topic. Having said that, as someone with a fair amount of experience in digital marketing, I was surprised that there were quite a few pearls in here - "why didn't I think of that" moment's. I won't give these all away but local directory submission is a really simple example, which I have found to be successful.
As the title suggests, this book is targeted towards SEO and PPC. This is clearly the area of expertise of the author. Although Social Media is listed, be aware that this is really covered as an overview and is fine as an introduction but does not go into great depth. If you are looking for an in depth social media guide, this is probably not the book for you.
I found the passage about how Amen left his comfortable job to pursue his dream company very interesting and would have liked this section to be longer. I'm sure he would have some very relevant business advice but perhaps that's for another book.
Overall a very good read and considering the price, well worth the small price.
I recommend this book for anyone wanting to set up a business online. I have learned a lot an look forward to putting it all into practice.
Having a very basic understanding of digital marketing and wanting to learn more, I couldn't have found a better book. So easy to understand and just gets to the point.
It's just time to take what I have learned and put it to practice.
Whilst I read the book in an afternoon, I find myself referencing the various topics time and again, with each new visit helping me gain extra insight into improving the performance of the websites our company manages.
Book is complemented by free online tools to help you with your marketing, which I found highly useful. Would highly recommend to anyone looking to find out more about how Google rankings work.