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Google Analytics Paperback – 27 Nov 2009

4.2 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 432 pages
  • Publisher: John Wiley & Sons; 3rd Edition edition (27 Nov. 2009)
  • Language: English
  • ISBN-10: 0470531282
  • ISBN-13: 978-0470531280
  • Product Dimensions: 18.8 x 2.3 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 491,639 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

With 2 billion sites on the Web, who′s looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what′s new in Google Analytics, how to get the most from the program, and what to do with what you learn. Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports Learn to interpret and apply Analytics results, even if you′re not a Web pro See how other companies use Analytics data Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking Apply the information you′ll get from reports on traffic, visitors, content, site searches, and more Drill down deeper with advanced techniques, tips, and hacks

About the Author

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World , Information Security Magazine , CRM Magazine , IT Manager′s Journal , and others. Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum . Mary E. Tyler is a professional technology journalist and a former Web and software developer.


Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Paperback
A fantastically detailed book, revealing many, too numerous to list here what the in depth investigation reveals.
Will help enormously those who are contemplating Adwords/Adsense campaigns or online advertising of any kind.
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Great book, easy to digest
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Format: Paperback Verified Purchase
Good book if you start your journey with web analytics using Google Analytics. A lot of practical examples.
Released on ecological paper.
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