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Google AdWords For Dummies by [Jacobson, Howie, McDonald, Joel, McDonald, Kristie]
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Google AdWords For Dummies Kindle Edition

4.0 out of 5 stars 11 customer reviews

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Length: 451 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Product Description

From the Back Cover

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you′ll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct take advantage of the AdWords direct–marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers explore the tools in the AdWords interface that help you analyze your campaign and determine what′s working best

  • Soft landings see what goes into a perfect landing page and how to please Google′s reviewers

  • Send in the clones boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Who may show up on your landing page

  • Ways to make your ads more effective

  • Ten common mistakes you can avoid

Learn to:

  • Use the new free tools includedin AdWords

  • Work with the new interface and use Website Optimizer

  • Create ads and landing pages that captivate visitors

  • Manage your account with AdWords Editor

About the Author

Howie Jacobson is an Internet marketing strategist who specializes in helping clients succeed with Google AdWords. Joel McDonald is a Google AdWords consultant and popular conference speaker. Kristie McDonald is a Google AdWords Certified Professional and a strategic marketing consultant. Howie, Joel and Kristie are partners at the online marketing firm Vitruvian, found at www.VitruvianWay.com.


Product details

  • Format: Kindle Edition
  • File Size: 18760 KB
  • Print Length: 451 pages
  • Publisher: For Dummies; 3 edition (14 Nov. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006CRN8E0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: #300,776 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book should be given to every potential Adwords user before they start.
Much better than trying to absorb all those Google 'help' pages.
A comprehensive instruction manual on doing things the right way, (which is not necessarily Google's way!)
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Format: Kindle Edition Verified Purchase
This is a brilliant book for anyone wanting to set up a google adds
Its a very difficult task to undertake but this book helps a lot
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Format: Paperback Verified Purchase
Good book, easy to understand and has improved our AdWord performance
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Format: Paperback Verified Purchase
Great book and sent really quickly.
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By Mark on 6 Feb. 2016
Format: Paperback Verified Purchase
Usual dummies style, useful
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Format: Paperback Verified Purchase
Excellent Quality!
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