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So Good They Can't Ignore You Paperback – 1 Dec. 2016
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Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.
Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.
The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion.
Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.
From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.
- Print length304 pages
- LanguageEnglish
- PublisherPiatkus
- Publication date1 Dec. 2016
- Dimensions15.4 x 2.2 x 23.2 cm
- ISBN-100349415862
- ISBN-13978-0349415864
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Book Description
From the Back Cover
'Follow your passion' is bad career advice. Find out what you should do instead . . .
In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that 'following your passion' is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.
So Good They Can't Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like 'do what you love and the money will follow'. It will change the way you think about your career, happiness and the crafting of a remarkable life.
'Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one' Seth Godin, author of Linchpin
About the Author
Product details
- Publisher : Piatkus (1 Dec. 2016)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 0349415862
- ISBN-13 : 978-0349415864
- Dimensions : 15.4 x 2.2 x 23.2 cm
- Best Sellers Rank: 9,780 in Books (See Top 100 in Books)
- 33 in Assertiveness Management Skills
- 116 in Job Hunting (Books)
- 153 in Popular Psychology
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About the author

Cal Newport is a computer science professor at Georgetown University, and a writer who explores the intersections of technology, work, and culture. He is the author of seven books, including, most recently, A World Without Email, Digital Minimalism, and Deep Work. These titles include multiple New York Times bestsellers and have been translated into over 40 languages. Newport is also a contributing writer for the New Yorker and the host of the Deep Questions podcast.
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Different kinds of evidence add more or less support to the narrative. Clearly research studies with a randomised large sample size and a well-constructed design can be seen to add most if the results are statistically significant. Single case studies, i.e. information gained from one or two individuals is much less weighty. The personal narrative is if anything the least convincing as it is subject to the clear bias of wanting to confirm the hypothesis or argument All the evidence is subject to this bias however in terms of selection (and exclusion) of particular evidence and the interpretation of the findings.
I enjoyed reading this book and felt it was important enough to treat it seriously so I read it again more carefully. I found the argument against making career choices on the basis of passion convincing and really felt Cal was pointing to something very important, but there are points in the argument that leave me uneasy. Firstly the choice of Steve Jobs as an example of how a career develops does not seem to support the main thesis does not seem to support the main contention . The core idea in the book is that you have to develop career capital, that is that you have to be able to demonstrate, show to others that you have the ability and skills that are of value. Having read biographies of Jobs and supported by what Cal says in this book, it does not seem that at this point in his career he had any substantial amount of career capital at all. The critical event which “he stumbled into” was the meeting with Paul Terrell of the Mountain View computer store. It was the idea that Terrell had of selling fully assembled computers that really started the process towards Apple. Where in this is Jobs using his career capital? Clearly he was what we now know he could do and that is able to spot opportunities. This was a concatenation of circumstances that he seized hold of, not the result of a long incubation of career capital. At this point in time it is doubtful that he even had the necessary technical ability and knowledge to make this break on his own, clearly relying on Steve Wozniack for this form of capital. I agree with the point made though that he did not do this because he was passionate, that came after the fact of the founding of Apple. This whole episode seems much more a matter of chance than perhaps the hypothesis of the book allows, and chance is important in career development.
Another instance where I think the evidence does not clearly support the conclusions is the interpretation of the work of Wrzesniewski. By collecting data from a large sample of subjects (196 people) the authors generated a plethora of relationships between different characteristics e.g job satisfaction and the respondents view of their work (job, career, calling). The most obvious point to make about all this is that these relationships are correlational rather than causative, i.e. it is impossible to say that, for example, that the respondents view of the job caused their feelings of job satisfaction to be higher or lower, the causality could work the other way. This is a notorious problem in the Social Sciences and is well recognised but often ignored in the interpretation of results where there tends to be an inflation of the significance of these results. When it comes to the subgroup of administrative assistants the problem becomes worse. The authors of the research recognise that here the numbers are too low, at 24 respondents, for any valid statistical operations to be carried out, and the number within the “calling” group of administrative assistants comes down to 9. This means that the “results” are based on little more than educated intuitions coming from the data. Interestingly as I said, the authors pay lip service to this limitation but then go on to claim that the results have “heuristic” value, i.e. they make you think! Cal on the other hand takes this data to support his hypothesis and this is not legitimate. Apart from the numbers issue and the correlation/causation issue there are many other possible explanations for the correlation between greater happiness and the time in the job, for example self-selection issues, and the view of the job. This does not give Cal the right to say that this is evidence against the “passion” theory.
Finally a comment of a different sort. Concepts such as career capital, deliberate practice and the craftsmen mindset are good antidotes to the “want it enough and it will happen” school of mystical thinking and remarkability hints at the competitive nature of the job market. The argument that Cal puts forwards seems to say though, that if you develop career capital to a sufficient extent you will naturally shine brighter than other people who are competing for the same job slots, slots that have characteristics that are quite rare in the actual job market. This seems to me to miss out a significant set of processes within the job selection process, namely the social and its subclass the political. While it may be true for a few people that garnering sufficient career capital is sufficient to achieve, for most people this will not be possible. To differentiate yourself in this way is virtually impossible for many and although the idea of seeking to achieve this is (possibly) a good one it is not for many realistic. Even if this is possible, the access to these positions that provide these sought –after conditions is fraught with other obstacles. In academia in particular the knowledge that spreads from one speciality to another is relatively small; they are bounded areas of discourse. So when the appointment of someone to a professorship is contemplated many of the decision makers will be ignorant of the speciality and therefore not really in a position to make the sort of judgement that Cal’s version of the universe would require. Quite properly when this occurs, the decision makers may take soundings from within the general academic community and within the speciality community. This is unlikely to be a very thorough process into the social realm of reputation and standing. Universities for example, are notoriously political environments where power and influence are critical to the decisions made. This is not the kind of rational process that Cal’s model requires. I would therefore suggest an additional process that is vitally important to achieving the desired outcome and that is the accumulation of social capital i.e. critical relationships with key decision makers. Although the processes to achieve this overlap with those involved with career capital , they are not the same. Making these relationships will also I think increase the rate of happy “accidents”.
I hope it is obvious that I enjoyed this book. It gave me much food for thought and it is because it may be very influential that it deserves a critical review in the best sense of that word. I would suggest you read it but retain your critical faculties when understanding and absorbing the message.
The very brief summary of the book is that the author believes you should not follow your dreams. Instead, you should work hard excel in your skills and ultimately become "so good they can't ignore you". The idea is by working hard you'll get recognized and relied upon and then with this revelation you'll then become develop a passion for your job and accrue "career capital" which you can effectively "cash in" at later dates.
The idea of working hard to excel in your skills personally reminded me of when I was at school and a group of us were learning Electric Guitar. All my friends would be learning the songs they like for that instant-gratification, but I was the only one who went through the strain of doing technical exercises, running up and down scales, picking techniques, etc and I ended up being a better player... That is, until I went to University and found everyone else had practiced even more than me! But really I could relate to the point the author makes where if you take that time to really focus on the hard/boring stuff, you will quickly soar above everyone else. I strongly believe he's correct.
Some people may hate the idea of not following your dream but the author's isn't saying you can't do what you're interested in but maybe don't give up your day job until it pays. He gives an example that Steve Jobs doesn't actually follow his dream, he just found a gap in the market. And my personal favorite example in the book was the person who quit their job to start a blog about how to make a living from writing blogs and their blog didn't go very far. There's another about a lady who quits her job to teach Yoga but has very little Yoga experience and soon realises she's financially ruined herself.
All in all, I'd definitely recommend it! Maybe nothing too new for some people but the examples are definitely a bit of a wake up call.








