So Good They Can't Ignore You Paperback – 1 Dec 2016
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In this extraordinary eye-opening account, Georgetown University professor Dr. Calvin Newport debunks the long-held traditonal notion that 'following your passion' is good career advice
From the Back Cover
So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
'An important guide to starting a remarkable career' Reid Hoffman, cofounder and chairman of LinkedIn and co-author of the bestselling The Startup of You
'Follow your passion' is bad career advice. Find out what you should do instead . . .
In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that 'following your passion' is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.
So Good They Can't Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like 'do what you love and the money will follow'. It will change the way you think about your career, happiness and the crafting of a remarkable life.
'Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one' Seth Godin, author of LinchpinSee all Product description
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This book is particularly relevant for people looking to be gain more control over their lives or starting their own business. For this type of reader this book will be very valuable before you make the jump and will hopefully provide the confidence that it’s the right time for you and equip you with some tools to increase the chances of success.
Below are some of the things I took away from the book:
Thanks Cal, magnificent work!!
• Choosing a job based on following your passion is often bad advice
• The advice of following your passion is common and heard from high performing executives such as Steve Jobs. But in Jobs’ case he did the exact opposite: he was not initially passionate about technology and business but studied Western history and dance
• Life happens in stages and passion takes time to develop
• Passion is a side effect of mastery
• Many people don’t realise this and feel they are failing at life which results in chronic job-hopping and crippling self-doubt. Knuckle down, work hard and be patient.
Adopt a Craftsmen Mindset
• Don’t think about what the world can offer you (the Passion Mindset), think what you can offer the world (the Craftsmen Mindset)
• If you focus on what the world can offer you then the daily grind will lead to frustration and unhappiness
• Adopting the craftsmen mindset means that you must earn it and this can be liberating when you achieve success by putting the hard work
• To make it to the top is rare. Supply and demand dictates that you need rare and valuable skills to make it to the top
• You must work hard - and smart - to accumulate rare and valuable skills if you want to make it to the top
• It’s not how many hours you put in, it’s how you spend those hours
• “Deliberate practice” has been shown to be crucial in improving performance and reaching a high level
• If you work in a knowledge environment or professional services and you can figure out how to incorporate deliberate practice into your schedule then you should accelerate past your peers
• Measure your time to make sure you’re allocating enough time to the high value activities. This will likely annoy people as you become less available by email and phone. (just like my boss, hey maybe that’s why he’s my boss???)
• Think about your sector and job title to determine whether you need one skill (winner takes all) or multiple skills (auction market).
• Then go and put in the hard graft acquiring the skill(s) that you need to progress. This will likely be uncomfortable and unnatural. Be patient, it will pay off.
Gaining Control in your career
• Companies that provide control to their employees outperformed their peers while the employees themselves are happier and more fulfilled
• Be wary of radical life changes to gain more control of your destiny. You must have accumulated significant career capital – i.e. rare and valuable skills and ideas – to be valuable to prospective customers.
• Many people underestimate the need for this and assume they’ll figure it out as they go along. This OFTEN results in failure. I’ve seen a few friends fall in to this trap!
• Gaining more control will also be challenging since if you have the requisite career capital then your employer will likely prize you highly and not want you to work less.
• Gaining more control can only be executed well by those people that understand when they have the necessary skills. Many others will make the mistake of seeking control at the wrong point and wind up failing in their venture.
Have a mission but be patient finding it
• Having a worthwhile mission to accomplish in your career can be incredibly rewarding but the reality of creating one is challenging
• It often requires several years and accumulation of career capital before you have the requisite knowledge and expertise to identify a noble cause.
• People make the mistake of trying to take on missions without having the skills to back it up which results in failure. Suppress these instincts until you’re ready
• Missions are more likely to be successful when they are remarkable and are marketed well
The premise of the book covers picking a skill that is "rare and valuable" and then going all in to becoming "So good they can't ignore you". This is done through the craftsman mindset; where you are continously learning and honing in on your craft through "deliberate practice" (getting out of your comfort zone to learn new things).
Cal seems to comfortably dismiss the fact that it doesn't matter if you don't like what you're doing. All that matters is that you get "so good" and acquire "career capital" - A term that can be similarly described to becoming more valuable in the marketplace.
Although I agree with honing in on your craft and the topic of mastery, i cannot fathom that just because you're good at something, you become "passionate about it" or end up "loving what you do".
It's the same as saying "I'm a master at making French fries, hence I love what I do and I am passionate about it". What if a person where to pick something and become a master at the craft but hate their life? Hate that they didn't pick something they had a deep interest for instead? Or were innately good at? What if you are getting good at the wrong thing? It leads to regret.
The author completely disregarded the fact of playing to your strengths, personality types and how some jobs and trades may be better suited to the end-user than others. There's more to it than just putting in the hours and getting good at what you do.
In summary, I would advise everyone to read this book. It gives you insights that can alter the trajectory of your life in a positive way. But please consider doing something you have a an interest in as you'll end up with nothing to lose. Being good at something valuable that you also have a deep interest in. Don't rely on "developing that passion" once you're really good as it simply is not guruanteed!
Must read for undergrads and graduates, the passion hypothesis is a lie, Cal Newport reveals what the successful people do to enjoy their careers and their lives so much, as a computer engineer this advice will change everything, make me better than my peers and so good that my employers can't ignore me.
as a side note, the books starts off a bit slow, the good bits are in the 4 rules. be patient and give it a good read, trust me its worth it.
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