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So Good They Can't Ignore You Paperback – 1 Dec 2016

4.5 out of 5 stars 72 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Piatkus (1 Dec. 2016)
  • Language: English
  • ISBN-10: 0349415862
  • ISBN-13: 978-0349415864
  • Product Dimensions: 15.4 x 2.2 x 23.2 cm
  • Average Customer Review: 4.5 out of 5 stars 72 customer reviews
  • Amazon Bestsellers Rank: 44,789 in Books (See Top 100 in Books)
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Product description

Book Description

In this extraordinary eye-opening account, Georgetown University professor Dr. Calvin Newport debunks the long-held traditonal notion that 'following your passion' is good career advice

From the Back Cover

Front cover:
So Good They Can't Ignore You
Why Skills Trump Passion in the Quest for Work You Love
Cal Newport
'An important guide to starting a remarkable career' Reid Hoffman, cofounder and chairman of LinkedIn and co-author of the bestselling The Startup of You

Back cover:

'Follow your passion' is bad career advice. Find out what you should do instead . . .

In So Good They Can't Ignore You, Cal Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the long-held belief that 'following your passion' is the key to satisfaction. Drawing from these real life examples and cutting edge science, he details the alternative strategies that work much better for developing a compelling career.

So Good They Can't Ignore You is or anyone fretting about what to do with their life, or frustrated by simplistic slogans like 'do what you love and the money will follow'. It will change the way you think about your career, happiness and the crafting of a remarkable life.

'Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one' Seth Godin, author of Linchpin

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