- Save 10% on selected children’s books, compliments of Amazon Family Promotion exclusive for Prime members .
- Also check our best rated Biography reviews
A Good African Story: How a Small Company Built a Global Coffee Brand Paperback – 2 Jan 2014
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
"Andrew Rugasira is a break-through African. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring" (Jon Snow)
"Sharp, concise and incisive" (Antonio Senior Times)
"The book is full of Rugasira’s vivid character, scholarly, argumentative and big-hearted" (Observer)
"This has been a remarkable few months for books about the coffee trade – and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business" (Broughton's Coffee House)
"With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read" (Harriet Lamb, Fairtrade International CEO Management Today)
The inspirational story of how an African-owned coffee company became a global brand.See all Product description
Top customer reviews
Andrew Rugasira sets the scene with his description of chequered political history of Uganda and other African nations, since independence and his family's first hand experience of that nightmare. This was a legacy of colonial rule - the colonial order was a brutal, oppressive and extractive mode of rule. The challenge of building democratic institutions after independence meant that the state institutions became a source of patronage and clientelism.
He is particularly controversial on his views of Amin's expulsion of the Asians in 1972. "Few observers have acknowledged the expulsion within the context of the country's colonial past". Basically he argues that Asian dominance of the economy was incompatible with the formation of a strong African private sector which is what he regards as the engine for economic growth.
His views on aid versus trade are strong. In reality aid and its policy prescriptions do not address the structural constraints facing most African producers and entrepreneurs who are trying to do business in the global market. The billions of dollars of aid stifle creativity. The paternalism of "African specialists" who reinforce the image of Africa as the "white man's burden" clearly grates.
What Africa needs are trading opportunities and not aid handouts to create wealth. It is important that farmers are not rewarded for sympathy but rather for quality. Sympathy is not sustainable, quality is. He is rather scathing about the Fairtrade initiative.
But beyond this discussion of the development issues is the real life story - the formidable challenge of building a coffee processing and exporting business in Uganda. It is a richly human story with accounts of the people and characters he meets in the process. His failures as well as his successes are graphically described. As he says "success is the ability to go from one failure to another with no loss of enthusiasm"
I just hope the USA and UK supermarkets continue to list Good African Coffee - unfortunately my single enquiry reveals that Waitrose have delisted it.
The author has very strong views on the 'Fair Trade' industry and it's lack of transparency compared to his company.
The overiding message throughout the book is that Africa needs trade and not aid.
I would recommend this to anyone interested in developing business in Africa.
Would you like to see more reviews about this item?
Look for similar items by category
- Books > Biography > Historical
- Books > Biography > Political > Countries & Regions
- Books > Business, Finance & Law > Biographies & Histories > Biographies & Memoirs
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > Business, Finance & Law > Economics > International Economics
- Books > Business, Finance & Law > Economics > Theory & Philosophy
- Books > Business, Finance & Law > Management
- Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Manufacturing
- Books > Science & Nature > Food & Farming > Agricultural Science
- Books > Science & Nature > Food & Farming > Food Science
- Books > Society, Politics & Philosophy > Social Sciences > Archaeology > Industrial Archaeology