- Paperback: 160 pages
- Publisher: Right Way; Digital original edition (28 Feb. 2008)
- Language: English
- ISBN-10: 0716021889
- ISBN-13: 978-0716021889
- Product Dimensions: 12.8 x 1.2 x 19.7 cm
- Average Customer Review: 48 customer reviews
- Amazon Bestsellers Rank: 23,508 in Books (See Top 100 in Books)
Going Self-employed: How to Start Out in Business on Your Own - and succeed! Paperback – 28 Feb 2008
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The right preparation is the key to business success!
Assess whether you've got the right characteristics to make a success of self-employment. Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT. Further help is provided by the author's own website from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas. In addition, there's an "Online Directory" section with useful links to other websites.See all Product description
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This is a business book you'll read cover to cover in a day or two. It appears to cover all the basics and is written in a friendly (occasionally overly blokey) style which makes it an easy read. Only the marketing section seems a little behind the times, focusing on local press advertising rather than digital marketing for instance.
The author's style is so engaging it was all the more poignant to discover he died in 2011.
If you want a more in depth read into self employment then I would recommend another book.
It was recommended to me and I am grateful for that, I now know what I need to do to stop procrastinating and start moving into the freelance world.
A good basic introduction which I am very pleased to have read.
i bought the book after starting my business and realised how much i hadn't done!
this book is a great survival kit for anyone wanting to start up in business.
I've passed the book on to a friend who wants to start her own business too!
loved reading and am looking for more like it!
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