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Go Do!: For People Who Have Always Wanted to Start a Business Paperback – 30 Mar 2012

4.8 out of 5 stars 17 customer reviews

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Product details

  • Paperback: 216 pages
  • Publisher: Capstone; 1 edition (30 Mar. 2012)
  • Language: English
  • ISBN-10: 0857082744
  • ISBN-13: 978-0857082749
  • Product Dimensions: 13.5 x 1.7 x 21.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 335,263 in Books (See Top 100 in Books)
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Product description

Review

′An easy–to–read guide in starting a business from an entrepreneur who s done it all.   (Entrepreneur Country, May 2012)

Whether you are enraptured or terrified by Mr Harbour s personal high–risk and instinctive approach to starting up a business, I can almost guarantee that everyone considering making the move to entrepreneurialism will find a great deal of interest to them in Go Do! (Financial Adviser, 26th July 2012)

From the Back Cover

Have you ever thought about starting a business of your own?

Chances are you have, but have yet to take the plunge. It feels like too much of a risk, you lack the capital, you don t have the experience All these worries conspire to hold you back. But they shouldn t. It s time to stop procrastinating and make it happen.

If you ve ever dreamed of being your own boss, this refreshingly simple book will give you the information, inspiration, and reassurance you need to get started. It ll encourage you to take the leap into the dark, while shinning a bright light on the things you need to do to get started, breaking down what appears to be an Everest–sized challenge into a series of small hills for you to conquer.

Written by successful entrepreneur Jeremy Harbour, Go Do! shows that the skills and tactics of successful entrepreneurship are best learnt by doing. It will give you the confidence you need to confront your fears, plan for success, and just Go Do! it.

GO DO! explains

  • How to come up with your killer idea
  • How to get started without a huge bank balance
  • Where to start when Planning your business
  • What happens if you go bust
  • What steps you need to take in your first days, weeks and months in business

This book takes the reader through that real, scary, joyful and ultimately rewarding journey into wealth. Penny Power Founder of Ecademy and Digital Youth Academy

Jeremy ably dispels the myth that you need to invent something new to start your own business. People have made money selling bread for thousands of years the successful ones just do it better. Nick Jenkins, Founder of Moonpig.com

Customer Reviews

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Go Do, is a great practical book on starting a business. It starts with humorous tales of how Jeremey got started, followed by multiple chapters of simple, step by step guides to doing the necessary.

No fluff and an easy read. As long as you're not expecting a literary masterpiece, you'll like this book. Well worth a read.
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This good is a great guide and I thoroughly enjoyed it start to finish. Every idea/strategy in the book is backed up by logical thinking & relevant examples which is a complete contrast to the vast majority of these type of books.
The author has a way with words and shares some amusing stories all of which contain a key message.

I 100% recommend this to any one who is reading anything around business & entrepreneurship.
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This is a really helpful book for the aspiring entrepreneur. Written in an easy to read 'down to earth' style, "Go Do!" dispels many of the myths and fears that stops people from 'having a go' and starting a business of their own. Drawing on his many years of entrepreneurial experience since his early days as an enterprising young lad,(with stories of our youthful entrepreneur recounted very humourously in the early Chapters), Jeremy Harbour shows the reader that you do not need a world changing invention or a large investment to make it in business, but rather to observe the environment around you, find the need and fill it by 'going and doing', hence the very apt title of the book. So many entrepreneurs fail because they either open a venture and 'hope the customers will arrive', over-complicate things or are constantly fearful. Jeremy Harbour shows his reader how overcome these pitfalls and identify propositions that could be successful and how to simply take advantage of what has been done successfully before. Most importantly, Jeremy shows that by just taking the first step and 'going and doing', life can become infinitely more rewarding than by just sitting on the sidelines and watching the Richard Bransons of this world have all the fun!
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This is a very practical and readable book covering key aspects of starting up a business which I would recommend strongly to anyone with half a thought on setting up their own enterprise.

After an initial chapter in which Jeremy Harbour outlines very briefly to date his own life of entrepreneurship, Chapters 2-3 deal with weighing up future success and failure and associated risks of both starting a prospective business versus continuing life as before. The author then focuses on both overcoming the worst excuses that prevent people from starting up and also taking responsibility for the future success of the business (Chapters 4 and 6). I thought Chapter 5 to be particularly useful in its consideration and comparison of, on the one hand, new inventions and, on the other hand, innovative products in established markets. Subsequent chapters (7-10)deal with finding your customers and planning, marketing, selling to and communicating with those customers. The concluding Chapter 11 sets out over a three-month period '... a series of time-based objectives so that you can begin to put into practice the planning you've started...'.

The author makes it very easy for readers to refer to specific points and learn key ideas and recommendations. Chapters 2 to 10 include very helpful end-of-section 'Lessons to be Gained from this Chapter' summaries. There is also a well constructed, detailed index, not always to be taken for granted nowadays, which can direct readers to specific points of interest for reference, before, during or after a main read of the whole text.

I am very impressed with the combined succinctness and readability of the text. Jeremy achieves in only limited space what other business writers can't do in much longer texts.
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A very inspirational read, I couldn't put it down and i dont normally get hooked on books. I am now buzzing with ideas. Highly recommended for anyone.
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A fascinating entrepreneurial journey - well worth the read! - Gleaned many insights & ideas I can use in my own business - recommended reading! A+++
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An intriguing account of true entrepreneurial spirit, overcoming personal tragedy within the family, starting a business very young, getting cocky from early success, having a great fall, learning and moving on, developing all the time. A must read book for any aspiring or practicing business person.
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Lot of good sense and good tips, save a fortune on business courses! There was noting like this available when I began 150 years ago.
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