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Customer reviews

4.5 out of 5 stars
17
4.5 out of 5 stars
Format: Paperback|Change
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on 23 May 2017
This is really just a generic strategy book. Would not purchase it had it not been on my course literature. A lot of common sense.
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on 16 May 2017
good product
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on 18 May 2017
Perfect state, arrived on time, reasonable price! Nothing to add !
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on 16 May 2013
I had the unhappy experience of being subjected to the newly-released 3rd edition of this book for an international strategy course in college. I must say that by far the majority of this book is worthless and a complete waste of time. The book merely recounts every work from Michael Porter of the last 30 years as well as some other reputable scholars responsible for various strategic doctrine. The cases that are presented in the text are usually very interesting, but you can read The Economist or Financial Times for similar substantive information. All the text between introduction of theories and cases is useless blather and drivel. Save yourself the time and go straight to the sources. Read anything Michael Porter has published in the last 30 years; brush up on your Hofstede, Ghemawat, and Barney's VRIO; and read an article on SWOT. Your understanding of what is integral to international strategy will be just as profound and you will save yourself a considerable amount of time.
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on 7 March 2012
It is a key reference book of the module Global Business, which gives much background information and provides lots of new knowledge. Nice book.
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on 22 March 2013
It arrived on time.
The book is very good.
A very nice tool to study marketing and economics,for MsC studies.
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on 8 February 2015
Quick delievery! Useful information for my final examination.
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on 10 May 2015
Ordered for university course - came brand new. no faults
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on 7 October 2014
thx so much for emailing me to tell me all the details^^
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on 9 February 2015
best book for management students
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