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Global Marketing Strategies (Sixth Edition) Hardcover – 1 Jan 2004

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 613 pages
  • Publisher: Houghton Mifflin (Academic); 6th edition edition (2004)
  • Language: English
  • ISBN-10: 0618310592
  • ISBN-13: 978-0618310593
  • Product Dimensions: 19.7 x 2.5 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,100,077 in Books (See Top 100 in Books)
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Product description

About the Author

J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).


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17 February 2016
Format: Hardcover|Verified Purchase
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22 October 2011
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.9 out of 5 stars 2 reviews
Hoppaguy
3.0 out of 5 starsUsed in MBA program for International Marketing
6 April 2006 - Published on Amazon.com
Annette Mentasti
5.0 out of 5 starsGlobal Marketing Strategies Jeannet & hennessey
16 April 2000 - Published on Amazon.com
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