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Global Marketing Strategies (Sixth Edition) Hardcover – 1 Jan 2004
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About the Author
J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
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Most helpful customer reviews on Amazon.com
Amazon.com: 2 reviews
Used in MBA program for International Marketing
6 April 2006 - Published on Amazon.com
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Global Marketing Strategies Jeannet & hennessey
16 April 2000 - Published on Amazon.com
7 people found this helpful.
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.