Global Marketing Management Hardcover – 25 Jul 2006
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From the Back Cover
Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in–depth study of international marketing issues. . well–thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries." – D. Maheswaran, New York University "This text definitely portrays modern teaching concepts in global marketing – much more holistic examination of the marketing function." – Hildy Teegen, The George Washington University "It is truly global, comprehensive, and cross–functional. Extensive coverage of sourcing strategy, GATT/WTO/FTAs, and culture′s role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well–handled in this text. The work is current, up–to–date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere." – Scott Swan, The College of William & Mary "The authors′ tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students′ learning experience." – K.C. Dhawan, Concordia University/Montreal --This text refers to an out of print or unavailable edition of this title.
About the Author
Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe also served as the Vice President of thee Academy of International Business in the 1997–1998 term. He received his Ph.D. in Marketing and International Business from Michigan State University. Dr. Kotabe teaches international marketing, global sourcing strategy, and Asian business practices at the undergraduate and MBA levels and theories of international business at the doctoral level. He has lectured widely at various business schools around the world. For his research, he has worked closely with leading companies such as AT&T, NEC, Nissan, Philips, Sony, and Ito–Yokado (parent of 7–eleven stores), and served as adviser to the United Nations′ and World Trade Organization′s Executive Forum on National Export Strategies.
Dr. Kotabe has written many scholarly publications. His research has appeared in numerous journals including Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, and Academy of Management Journal. His books include Global Sourcing Strategy: R&D Manufacturing, Marketing Interfaces (1992), Japanese Distribution System (1993), Anticompetitive Practices in Japan (1996), MERCOSUR and Beyond (1997), Marketing Management (2001), Market Revolution in Latin America: Beyond Mexico (2001), and Emerging Issues in International Business Research (2002).
He currently serves as the Editor of the Journal of International Management and is or has been on the editorial boards of numerous other journals. He also serves as an Adviser to the Institute of Industrial Policy Studies (IPS) National Competitiveness Report.
In the 1997 issue of Journal of Teaching in International Business, Dr. Kotabe was ranked the most prolific international marketing researcher in the world in the last 10 years. He has been recently elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He is also an elected member of the New York Academy of Sciences.
Kristiaan Helsen has been Associate Professor of Marketing at the Hong Kong University of Science and technology (HKUST) since 1995. Prior to joining HKUST, he was on the faculty of the University of Chicago for five years. He has lectured at Nijenrode University (Netherlands), Purdue University, the Catholic University of Lisbon, and CEIBS (Shanghai). Dr. Helsen received his Ph.D. in Marketing from the Wharton School of the University of Pennsylvania.
His research areas include promotional strategy, competitive strategy, and hazard rate modeling. His articles have appeared in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, and European Journal of Operations research, among others. Dr. Helsen is on the editorial boards of the International Journal of Research in Marketing and the Journal of Marketing. --This text refers to an out of print or unavailable edition of this title.