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The Global Business Environment: Meeting the Challenges Paperback – 18 Apr 2011

4.6 out of 5 stars 16 customer reviews

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Product details

  • Paperback: 520 pages
  • Publisher: Palgrave Macmillan; 3rd edition edition (18 April 2011)
  • Language: English
  • ISBN-10: 9780230210257
  • ISBN-13: 978-0230210257
  • ASIN: 0230210252
  • Product Dimensions: 18.9 x 2.9 x 23.7 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 177,566 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.' - Jennifer Lane Lee, University of Liverpool, UK

'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK

Book Description

Combining a truly global approach with Janet Morrison'sclear and thorough style,this bookprovides the most comprehensive introduction available to today's business environment

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Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
Not the most fun to read out of the business textbooks I have purchased for uni so far however it is very informative and does hold all the information, including handy case studies. No reason not to recommend it other than the fact it is a little 'dry', it got me a pass in my module so has done what I wanted from it.
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Format: Paperback Verified Purchase
great book and layout, easy to use, good index. very usefull, would reccomend to all studying business or intrested in the area, coversa a range of relevant topics, with case studies
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Format: Paperback Verified Purchase
Perfect for for I needed for the Business Mangement course. would recommencd to all students studing this course. Can re-sell when no longer needed.
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Format: Paperback Verified Purchase
Brand new, great price, delivery jus as it should be. The book is really informed and anyone involved with global business should have it.
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By Noki on 3 Nov. 2013
Format: Paperback Verified Purchase
An entire new book with color printing words and pictures which help readers learn it more easily.
And also it's got good quality.
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Format: Paperback Verified Purchase
very pleased with this book, very informative and the pages are the idea type of paper for highlighting and note taking
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Format: Paperback Verified Purchase
A lot of the information are in there and it has essential information for anyone who wishes to purchase it.
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Format: Paperback Verified Purchase
Interesting and helpful book. Definitely recommend to university students studying any area of business
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