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The Global Business Environment: Meeting the Challenges Paperback – 18 Apr 2011
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'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.' - Jennifer Lane Lee, University of Liverpool, UK
'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK
Combining a truly global approach with Janet Morrison'sclear and thorough style,this bookprovides the most comprehensive introduction available to today's business environmentSee all Product description
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