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A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (MIT Press) by [McDonald, John, Seligman, Dan]
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A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (MIT Press) Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 220 pages Word Wise: Enabled

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Review

"McDonald has given us what may be the best book about business, and about book publishing, to appear this year."

-- John Maxwell Hamilton, "Marketplace" (American Public Radio)

" More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation..." -- Rich Barlow, "Boston Globe"

" McDonald has given us what may be the best book about business, and about book publishing, to appear this year." -- John Maxwell Hamilton, "Marketplace" (American Public Radio)

& quot; More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation...& quot; -- Rich Barlow, Boston Globe

& quot; McDonald has given us what may be the best book about business, and about book publishing, to appear this year.& quot; -- John Maxwell Hamilton, Marketplace (American Public Radio)

"More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation..."-- Rich Barlow, ""Boston Globe""

"McDonald has given us what may be the best book about business, and about book publishing, to appear this year."-- John Maxwell Hamilton, ""Marketplace" (American Public Radio)"

"McDonald has given us what may be the best book about business, and about book publishing, to appear this year." John Maxwell Hamilton Marketplace (American Public Radio)

"More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation..." Rich Barlow "Boston Globe"

McDonald has given us what may be the best book about business, and about book publishing, to appear this year.--John Maxwell Hamilton "Marketplace (American Public Radio) "

More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation...--Rich Barlow ""Boston Globe" "

About the Author

John McDonald (1906-1998) was an editor and writer for Fortune magazine for three decades and the ghostwriter for Alfred P. Sloan's My Years with General Motors. He was also the author of books on business, game theory, and fly fishing.

Product details

  • Format: Kindle Edition
  • File Size: 1378 KB
  • Print Length: 220 pages
  • Publisher: The MIT Press (29 Aug. 2003)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003553NEW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,015,555 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Hardcover Verified Purchase
It is very rare to come across a book that is interesting, accurate and educates you about the realities of corporate dealings. This is the story of John McDonald's epic struggle to get one of the most important book in business studies to print. It is the will, resourcefulness and intelligence of one man against two biggest corporations of that time. The story is riveting and very well-written, but it seems that it has faced the repression it feared for the GM book, due to which not many people seem to be aware about it. It is a pity that a master of strategy never took marketing seriously, and for that the world will never truly recognize the genius he was. The book also brings out the importance of Business History as a discipline and the inherent difficulties in developing the same. Wonderful book overall.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.0 out of 5 stars 4 reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars McDonald's Years of Struggle with General Motors 6 Aug. 2002
By Robert Morris - Published on Amazon.com
Format: Hardcover
Until reading this book, I was wholly unaware of efforts by General Motors' lawyers to prevent the publication of Sloan's memoir My Years with General Motors which is generally considered one of the most important business books ever written. McDonald was Sloan's ghost writer (hence the dual meaning of the book's title) and provides a compelling account of how and why the book was finally published in 1963. McDonald suggests that a study in 1921 (discussed in Sloan's memoir) recommended "covering" all prospective buyers of automobiles by designing, manufacturing, and marketing a complete line for various "price steps." In that event, GM lawyers feared, federal regulatory agencies would become involved and seek to dismantle what could be perceived as a monopoly. In 1962, McDonald initiated a lawsuit against GM. He was at that time still employed by Fortune magazine. Almost immediately, Time Inc. "entered the game", fearing loss of GM advertising. It would be a disservice to both McDonald and to those who read this review to reveal what happened next. To my surprise, the book became a "page turner" and remained so to its conclusion. McDonald tells a lively story with colorful characters, a complicated plot, all manner of crises and conflicts, subtle (and not-so-subtle) manipulations, and conflicts of interests while -- along the way -- examining a legal system exploited but which ultimately prevailed. A great read.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great Story tellers, great personalities... 27 Sept. 2007
By Jose Ernesto Passos - Published on Amazon.com
Format: Hardcover Verified Purchase
I am enjoying very much this book. I still didn't finish it. I will read it slowly, each time I am reading it I go back in time and I feel like an invisible person that seeing history unfold.

What makes me recommend this book? First is very well written, it has a great story and we get to know better a man like mr. Alfred Sloan. How he behaved in real life, his relationships, the impact of the loss of his wife... In this book we can have a short portrait of this man, it is possible to get an insight into the real person he was.

I also enjoyed the foreword by Dan Seligman, it is a great summary of the book and gives a great insight into the story and man behind the book, John McDonald.
2.0 out of 5 stars expected a story about GM but received a court trial only... 23 Jun. 2014
By Utkan Uluçay - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I was curious about how GM has achieved to be number 1 ahead of Ford in those years. DuPont involvement, road trips to dealers, cultural change, invention of traditional cost accounting,....

All I receive is "I said..", "He said.." in supreme court, in another court, in this letter, in that letter,......

If you are not a part of GM like me, or not a lawyer like me, this book is NOT for you.

Utkan
4.0 out of 5 stars Something Really Different 15 Oct. 2015
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Fascinating and unusual insight into the publishing problems authors can face but are rarely talked about. Clearly it affected John McDonald and the full account is fascinating if at times the detail becomes a tad overwhelming. Having enjoyed the original book this was a most interesting addenda.
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