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Getting Attention: Leading-edge Lessons for Publicity and Marketing Paperback – 31 Aug 2000

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Product details

  • Paperback: 196 pages
  • Publisher: Routledge; 1 edition (31 Aug. 2000)
  • Language: English
  • ISBN-10: 0750672595
  • ISBN-13: 978-0750672597
  • Product Dimensions: 15.2 x 1.1 x 22.9 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 6,387,145 in Books (See Top 100 in Books)
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Product description


An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001


"Getting Attention: Leading-Edge Lessons for Publicity and Marketing" is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. "Getting Attention" reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields.

Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, "Getting Attention" can help you successfully position your product or service for success. Get professional publicity on a shoestring using next-generation promotional tools and technologies Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage This is a Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 20 reviews
Donna Lane
5.0 out of 5 starsFire your agency and hire this book!
9 May 2000 - Published on Amazon.com
Mr. Shel May
5.0 out of 5 starsNothing but five stars
9 May 2000 - Published on Amazon.com
5 people found this helpful.
William Carson
5.0 out of 5 starsResults PR! What a concept!
12 May 2000 - Published on Amazon.com
4 people found this helpful.
E McInerney
5.0 out of 5 starsGetting Attention by Susan Kohl, just what I was looking for
10 May 2000 - Published on Amazon.com
4 people found this helpful.
Saundra Wilson
5.0 out of 5 starsSpeaking to the Soul of Public Relations
26 May 2000 - Published on Amazon.com
3 people found this helpful.

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