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Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and More to Promote Your Business Paperback – 24 Oct 2013

4.6 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 296 pages
  • Publisher: Pearson; 2 edition (24 Oct. 2013)
  • Language: English
  • ISBN-10: 129200116X
  • ISBN-13: 978-1292001166
  • Product Dimensions: 2.5 x 14.6 x 22.2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 548,644 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'Should be on the desk of anyone wanting to make a success of their online presence.’

Claudio Concha, Head of Digital Media, Big Lottery Fund

 

‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’

Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers

 

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

From the Back Cover

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?

 

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

 

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

 

·    Design your website – how to create a site and make sure your customers can find it

·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more

·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website

·    Develop an online marketing plan – build your customised plan and measure your results

 

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!

  

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

 

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Top Customer Reviews

Format: Paperback Verified Purchase
When I reviewed the first edition "Get Up To Speed With Online Marketing" by Jon Reed, and wrote "An invaluable book for small business," I didn't realise what a huge impact it would have on our own business. And guess what, with this new edition, the book just got better. As the first edition, it manages to be a really good read AND is packed full of relevant and up to date information.

If you only read one book on online marketing, I implore you to make sure that it is this one. If you implement the strategies and tips you pick up, you will have a winning recipe for success. I know this for a fact because I have done just that and it has worked for us. And we are a firm of accountants, which is not an easy business to market online. We started our business from scratch in January 2012, and now have nearly 20K twitter followers, a successful blog, and a Richmond Business Award for Best Website in 2013. Not only that, well over 50% of our customers find us online, most of whom are local. And all of that achieved on a very small budget, largely with the help of this book. So I am certain that if the possibilities explained in this book can work for us, they can work for any business.

Before I read the book, I was an absolute beginner, using Facebook for fun and occasionally logging in to LinkedIn. And plenty of the terms relating to online marketing and social media in this book were completely new to me. At the time, I half believed that social media was a modern time waster.

Jon Reed turned this all on its head his simple philosophy. Set objectives, use online marketing tools and measure the results! It sounds simple, but there are so many examples of businesses that have not succeeded as much as they hoped at online marketing, it is clear it is not easy.
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Format: Paperback Verified Purchase
I had the previous copy of this book and decided to buy the update as the new content was of use.
Explained in a simple, but not dumbed down, manner.
recommended for anyone wanting to know about the topic.
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Format: Paperback
The latest edition of Jon Reed's accessible and practical book Get up to Speed with Online Marketing has all the strengths of the first version and more. When I reviewed the initial publication three years ago, I highlighted the book's emphasis on the use of third party tools, such as applications, plugins and widgets that help non-technical folk get quick results without the need to brief and pay designers or developers. Writing back then I said, "Of course you could find all these online tools yourself if you had sufficient time. What Get Up to Speed... does really well, though, is help you know what does what and what's worth spending the time and effort to implement. Some of the best `takeaway' points from the book are simple, but it's unlikely you would stumble across them unless you'd tried all these things out yourself." All this useful information, along with constant reminders to focus on your overall goals and measure the impact of your decisions, results in a book that both builds confidence and helps you choose where to concentrate your efforts.

What has changed since the first edition is the place of social media and online marketing within the business world. In the first edition, Reed takes time to persuade us that it's worth investing in what he calls "the new marketing" in the first place. Now, we're told, "social media is the mainstream", a view I certainly share - which makes this book even more of an essential tool for any marketer, and especially for anyone who's struggling to promote their own small business while also juggling all the other demands on their time.

It may be the norm to use social media now, but the challenge for overstretched and under-budgeted marketers isn't just about how to create websites, write blogs and set up social media profiles.
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Format: Kindle Edition Verified Purchase
Really useful, practical and insightful book for newbies in online marketing, like myself.
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Format: Kindle Edition Verified Purchase
What a brilliant book. Full of practical tips that you can implement immediately.
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