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Get Social: Social Media Strategy and Tactics for Leaders Paperback – 3 May 2018

5.0 out of 5 stars 9 customer reviews

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Product details

  • Paperback: 256 pages
  • Publisher: Kogan Page; 1 edition (3 May 2018)
  • Language: English
  • ISBN-10: 9780749482558
  • ISBN-13: 978-0749482558
  • ASIN: 0749482559
  • Product Dimensions: 16.5 x 2 x 23 cm
  • Average Customer Review: 5.0 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: 132,962 in Books (See Top 100 in Books)
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Product description


"In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!" (David Taylor, Founder, DNAsix®, author and digital management consultant)

"I have my finger on the pulse of social media. Nonetheless, I've learned so much from this book. Everyone who wants to be anyone on social media needs to read it." (Gordon Beattie, Chairman, Beattie, The Integrated Communications Agency)

"Get Social is the first book I've seen that's targeted at the C-Suite executive. It shares research, stats and facts and then focuses on the practicalities of "getting social", covering frameworks for strategy for both personal and organizational strategy, content and methodologies. I've got over eighty thousand followers on my social networks, but I've learned so much here about how to position myself as a better leader. It's a no-nonsense gem of a book." (Grant Pierrus, Founder, Interior Style Hunter, and Managing Director of Pierrus Ltd)

"I've invited Michelle to speak to a number of leaders around the topic of social media over the past few years. In Get Social, she brings together both her insightful hands-on learning and knowledge of the wider landscape. The book covers an introduction to the landscape, why it matters to leaders and business - as well as practical strategy and tactics via her 90 Day Programme. It's a very conversational read. In my view, Get Social is an absolute must for all leaders looking to understand where we are with social and how they can get involved, if they choose to do so." (Claire Debney, legal strategy consultant and executive coach)

"This is an outstanding book that covers all the basics for CEOs of companies wanting to lead their organizations on social media. This book tells you want you need to know about the different platforms in terms of audience and effective techniques. It has a very useful chapter to help you consider what content to organize and how to tie in your messages with your overall business objectives. The author underlines the fact that content isn't about SEO and keywords, so much as about the CEO being authentic and sharing what's important to them and their organization. I really found this book to be very informative and helpful, especially for CEOs wanting to improve their social media engagement and use it as a marketing tool. I found it useful how a chapter at the end brings everything together to help you put together an implementation plan over 90 days. This book is 100 per cent recommended." (Shireen Smith LLM, Founder, Azrights, and author of Legally Branded)

"Are you a CEO or Business Leader? We live in social times and it's time to get Social. Michelle's book takes you through why and how to get on and master social media. Providing both a strategy and a 90-day plan, it will certainly get you started on your social media journey. Your only risk, of course, is not being there." (Tim Hughes, Co-Founder, Digital Leadership Associates, and author of Social Selling)

"A compelling business strategy book for leaders on social media. How refreshing. A valuable resource packed with rich data, smart frameworks and sound logic. In the world of social media, business leaders don't need to be technically proficient to be a powerful influence but they do need to be uniquely informed. Michelle Carvill helps leaders unlock their untapped source of competitive advantage and how to best communicate it to employees, customers and shareholders." (John Dodds, Senior Member, The Sharp End LLC)

"Having worked with Michelle, it's clear to see that Get Social brings her practical approach to its pages. For those leaders and business owners struggling to get to grips with how they show up on social media - this book provides the perfect step by step solution." (Michelle Alcock, Managing Director, Teknos)

"I have shared and recommended Michelle's previous books with a number of my clients and contacts; given the depth of content, there really is no other need for them to read anything else on the subject. I was therefore excited to read Get Social, and I wasn't disappointed. With its practical 90-day planning aspect and focus on personal branding for leaders, thought leadership and effective communication, it provides a trusted go-to resource for any leader. My proof copy is already well thumbed!" (Alison Relf, Director, Taylor Alden)

"This is a great read on a vast subject that affects us all both personally and in our business lives. As well as the layout, what I like about this book is the fact that it accepts "we are all in some way using Social Media" and focuses more on "how we get more from Social Media". The strategic approach of Get Social really makes you think about the future of social media and its impact on your business and personal life, especially with the 90-day strategy plan. Get Social highlights the point that social media isn't something that you can just dip in and out of but more that one must now make it part of one's business planning. I was shocked to read that social media users are still increasing at a rate of 1 million people per day. This only adds to the importance of strategy - I have said that all people need a VIMS (Valued Individual Marketing Strategy) to ensure they get the best and what they want from social media, as it is a powerful tool that can either work for you or against you. A really interesting book that all business leaders, marketing individuals and strategic planners should take the time to read - after all, as the book explains, content is key!" (Steve Preston, Managing Director, Heat Recruitment)

Book Description

Provides a clear unflinching account of why social media is important for leaders and aspiring leaders and guides them through how they can use it personally as well as how they can oversee how it is used internally in the organization

Uses globally diverse and relevant case studies of social media savvy CEOs that include T-Mobile CEO, John Legere, former Best Buy CEO, Brian J Dunn, Head of Clients and Markets PwC, Kevin Burrowes, Caron Bradshaw, CEO, Charity Finance Group, Kevin Roberts, former Chairman, Saatchi & Saatchi.

Provides readers with a unique social media CEO health check that audits where they are at, and offers invaluable templates, content plans and pipeline builders

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9 customer reviews

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6 June 2018
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