Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
|Print List Price:||£11.95|
Save £3.56 (30%)
Get Smarter Marketing: The Small Business Owner’s Guide to Building a Savvy Business Kindle Edition
|New from||Used from|
Would you like to tell us about a lower price?
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Most helpful customer reviews on Amazon.com
Jill Brennans's book enters a field crowded with titles. But this book is a real find. It stands out for a number of reasons.
It is both readable and well written. Which is refreshing in itself. It is devoid of the jargon and psuedo science found in many such books. There are no overblown claims about effectiveness of any particular technique. And it gets to the point.
Jill knows her stuff and carefully advises her readers how to go about writing and implementing a marketing plan that will attract customers to their particular product or service. Jill shares experiences and insight using concrete examples and gives the reader business-like advice on how to utilise media sensibly. This book tells you what will work; and what approaches to avoid, because they will needlessly cost your business hard cash.
Ms Brennan knows about her topic and speaks clearly and quietly about it as an advisor. She doesn't resort to fashionable mantras, or whip readers into a frenzy of self belief. She aims to prepare her readers to take on and survive the market place.
If you want to read only one book about business marketing: read this one.
If you are looking for inspiration for your next marketing activity, then this book will be of great value for you.