Get Content. Get Customers. Hardcover – 1 May 2008
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From the Publisher
Smart marketers around the globe are using the concepts from this book to create customer-focused, innovative organizations. Bottom-line-driven multi-nationals are moving mega-bucks from traditional media to content marketing initiatives because it drives both sales and profitability.
Moreover, many practitioners have been able to eliminate traditional marketing strategies altogether. In fact, as the authors illustrate with in-depth case studies, even very traditional companies have successfully deployed content marketing strategies in print, online, and in person.
As the book proves, the transformation from traditional to content marketing often requires both a new mindset and a new skill set. Although that's easier to say than to do, we are convinced that you and your team must make that transformation.
You may be concerned about the risks of making dramatic changes in your approach to marketing within your organization. We urge you to concentrate instead on the risks inherent in failing to make the changes necessary to compete for the new breed of buyer. We all know that many otherwise-smart companies remain mired in prehistoric marketing methodologies. If you're hesitating, think once again about the fate of the dinosaurs.
We don't know what caused the dinosaurs' demise eons ago. But, when it comes to the demise of marketing dinosaurs in the twenty-first century, we know for sure what will kill them off: the failure to develop and deploy successful content marketing strategies in the face of a game-changing metamorphosis in the business environment.
Don't be a marketing dinosaur. Start implementing your content marketing strategy today, and, as they say over at Nike, "Just do it."
From the Author
Before you read this book, you may well be a skeptic about the content marketing revolution. Frankly, five years ago we were pretty much traditional marketers ourselves. Today, we are unapologetic content marketing evangelists.
That's why we have written Get Content. Get Customers. We are compelled to share the lessons that we have learned as media executives, as observers of content marketing best practices, and, ultimately, as content marketing practitioners ourselves. Of course,this book is part of our own content marketing strategy.
Although most organizations still rely primarily, if not exclusively, on traditional marketing tactics, a rapidly growing number of companies of all sizes are proving that content marketing is the one strategy that will pay dividends for their customers and for themselves.
In fact, the accelerating shift to content marketing is occurring not because it's fashionable, but because it's effective.See all Product Description
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Top Customer Reviews
There are four main sections: Coping with the Content Marketing Revolution; How to Put Content Marketing to Work; Learning from Smart Marketers; and Putting the Lessons into Action.
It's well-organised and easy to read, with plenty of before and after examples as well as website screenshots. There are 16 `best practice success stories' taken from large corporations right down to small one-person businesses right across the world. The authors present a diverse range of business types to illustrate how their principles apply to all.
Reading the case studies will both give you ideas and help you decide which types of content to use for your business situation, both offline and online. Chapter 4 (How to Select the Content Types that Best Match Your Strategy) provides a helpful list and brief descriptions of several options including blogging, newsletters, e-books, podcasts and video.
The final chapter takes us through an in-depth case study, using a fictitious company, as they develop their content marketing strategy from start to finish. Following the same steps will enable you to do the same for your business.
Get Content. Get Customers. shows us that there are many different ways to be in closer contact with our clients and prospects without the need for massive corporate budgets of old.Read more ›
This ook is all about projecting a professional image through your website and related technologies
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