The Game Changer: How Every Leader Can Drive Everyday Innovation Paperback – 14 Aug 2008
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"A huge amount has been written on innovation. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides."
A.G Lafley, chairman and CEO of Procter & Gamble, and Ram Charan, named the 'hottest management consultant in America' by Newsweek, show how to change your business by making innovation the centre of activity, driving everything from hiring and budgeting to strategy.See all Product Description
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This is a seamless collaboration, with Lafley's "voice" generally dominant and Charan's perspectives suggesting the broader implications and applications of lessons to be learned from P&G. (The same is true of Execution that Charan co-authored with Larry Bossidy, former CEO of AlliedSignal/Honeywell.Read more ›
And the former shall not be remembered or come to mind." -- Isaiah 65:17 (NKJV)
How you react to The Game-Changer will be largely determined by what your experience with innovation has been. Most larger organizations employ one of two methods:
1. Technologists come up with new "cool" characteristics and then the rest of the organization tries to figure out how to make some money from the breakthroughs.
2. Marketers develop new offering concepts and ask the rest of the organization to help find ways to deliver the benefits at the heart of the concepts.
By contrast, in start-ups and smaller companies, there is more likely to be a balance between finding opportunities, using technology in new ways, and creating new business models (improved ways to deliver value to customers, users, and other stakeholders).
If you have experience with the first method, you'll love this book. If you use instead the second method, you'll be less excited. If you in the start-up and smaller company group, you may be wondering what all the fuss is about.
This book works best as a combination of case histories looking at how to make large companies accomplish more through innovation (especially business-model innovation) and change management.
The key elements are described by former P&G CEO, A.G. Lafley, and Ram Charan (ubiquitous chronicler of large company practices with celebrity CEOs) are:
Putting in customer-centric innovation as a core process for driving forward the organization's top- and bottom-line performance by employing
1. Motivating purposes and values
2. Stretch goals
3. More engaged decision making about innovation strategies and projects
4.Read more ›