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The Game Changer: How Every Leader Can Drive Everyday Innovation Paperback – 14 Aug 2008

5.0 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Profile Books (14 Aug. 2008)
  • Language: English
  • ISBN-10: 1846681626
  • ISBN-13: 978-1846681622
  • Product Dimensions: 15.3 x 2.6 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 558,192 in Books (See Top 100 in Books)

Product Description

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"A huge amount has been written on innovation. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides."
-- BusinessWeek

Book Description

A.G Lafley, chairman and CEO of Procter & Gamble, and Ram Charan, named the 'hottest management consultant in America' by Newsweek, show how to change your business by making innovation the centre of activity, driving everything from hiring and budgeting to strategy.

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Format: Hardcover
Innovative thinking is required to change the rules of a well-established "game" as well as to change how to play that game. In the business world, change initiatives are certain to encounter all manner of barriers, many of them the result of what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." Winners are those organizations whose innovative thinkers who come up with breakthrough ideas, not only about products and services but also in terms of how those products and services are designed, produced, marketed, and distributed. A.G, Lafley and Ram Charan call them "game-changers." In this book, they focus on P&G (of which Lafley now serves as chairman & CEO as well as on DuPont, GE, Honeywell, Lego Group, SAMSUNG, Target, and 3M. These and other "game-changers" demonstrate how to "drive revenue and profit growth with innovation."

This is a seamless collaboration, with Lafley's "voice" generally dominant and Charan's perspectives suggesting the broader implications and applications of lessons to be learned from P&G. (The same is true of Execution that Charan co-authored with Larry Bossidy, former CEO of AlliedSignal/Honeywell.
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Format: Hardcover
"For behold, I create new heavens and a new earth;
And the former shall not be remembered or come to mind." -- Isaiah 65:17 (NKJV)

How you react to The Game-Changer will be largely determined by what your experience with innovation has been. Most larger organizations employ one of two methods:

1. Technologists come up with new "cool" characteristics and then the rest of the organization tries to figure out how to make some money from the breakthroughs.

2. Marketers develop new offering concepts and ask the rest of the organization to help find ways to deliver the benefits at the heart of the concepts.

By contrast, in start-ups and smaller companies, there is more likely to be a balance between finding opportunities, using technology in new ways, and creating new business models (improved ways to deliver value to customers, users, and other stakeholders).

If you have experience with the first method, you'll love this book. If you use instead the second method, you'll be less excited. If you in the start-up and smaller company group, you may be wondering what all the fuss is about.

This book works best as a combination of case histories looking at how to make large companies accomplish more through innovation (especially business-model innovation) and change management.

The key elements are described by former P&G CEO, A.G. Lafley, and Ram Charan (ubiquitous chronicler of large company practices with celebrity CEOs) are:

Putting in customer-centric innovation as a core process for driving forward the organization's top- and bottom-line performance by employing

1. Motivating purposes and values
2. Stretch goals
3. More engaged decision making about innovation strategies and projects
4.
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Format: Hardcover
This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations - GE, Honeywell, Dupont - but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation - and radically expanded its sales and profits along the way. They are candid about P&G's organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.
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Format: Paperback
Maybe the best resource on customer insight process and especially the practice of it. I loved every single page.
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