GO:A Kidd's Guide to Graphic Design Hardcover – 21 Jan 2014
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Kidd s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal. School Library Journal (starred review)Beginning with the striking cover design a red stop sign reading GO this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment. Kirkus Reviews A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow s designers will want to grab a pencil and get going. Publishers Weekly GO: A Kidd's Guide To Graphic Design, is pretty awesome. The Huffington Post Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well. Library Journal Chip Kidd is the world s pre-eminent book-jacket designer. He s done more than 1,000 of them, and built such a sterling reputation that several high-profile authors, including Oliver Sacks, have it in their contracts that Kidd design their book covers. The man has mastered graphic design. But that s not to say his job is without challenges. One of the more recent ones? How to think like a 10-year-old. . . . Kidd faced that challenge to create his new book, Go: A Kidd s Guide to Graphic Design. The book covers the fundamentals of graphic design: form, typography, content and concept. . . . Kidd s book features many examples of great design, including some of his own covers, to illustrate points. It s as much a visuali --Various
About the Author
Chip Kidd is a designer/writer in New York City. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. He is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. Kidd has published two novels, "The Cheese Monkeys" and "The Learners", and is also the author of "Batman: Death By Design" and the coauthor and designer of "True Prep", the sequel to the beloved "Official Preppy Handbook". His 2012 TED Talk has been viewed 1.2 million times and is cited as one of the funniest of the year. He is most recently the author of the bestselling GO: A Kidd s Guide To Graphic Design".
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Top Customer Reviews
Physically, it's a thing of beauty. Books like these are the reason print books will never disappear. It's a tactile experience as well as a visual and cerebral one.
Most Recent Customer Reviews
Such a fantastic book but was slightly bent on the corner when it arrived. Wasn't worth sending back but have only given 4 stars.Published 1 month ago by Jess17
Even though this book is aimed at a younger audience it's still relevent to any designer. Sometimes we need to go back to basics to find new paths through problem solving!Published 13 months ago by andrew manning