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on 17 April 2014
This is an OK book. Moynihan marshalls his material well and covers a lot of ground and topics. However, too often it reads like PR fluff that the GAA could have produced from its marketing department. Too much time is given to "serious" people in their nice suits and respectable accents. Like a lot of media coverage in Ireland, only those with money get to put their side of the story across. The GAA is heading for trouble, if it thinks it can keep demanding that people give their time for free at "the grassroots", while a bunch of greedy grabbers at the top of an increasingly rapacious and dictatorial organisation grab as much money as they can from any source, AIG, Sky Sports, Etihad, etc., regardless of moral concerns about the source of this money. This book is too one-sided, too positive and too uncritical. The GAA makes me nauseous a lot of the time now. Still, I finished this book, which is a good sign, and if you want a snapshot of how out of touch our elite ruling class is from the rest of us, you could do worse than read this book.
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on 15 October 2013
I'm a big fan of books that give an insight into how sports actually works, so this was a God send. Irish Examiner journalist Michael Moynihan (his Monday column is worth a read) takes an in depth look into the workings of the association via interviews with players, industry sources, economists and GAA/GPA head brass.

Moynihan analyses topics from how the games could potentially expand overseas, to whether some counties have an advantage from merely playing one game (Kilkenny, we're looking at you), to the economics of gameday and interestingly, why the leagues provide a huge source of income for many county boards.

The explanations are never stilted, chapters roll by and unlike some writers, Moynihan manages to make the business of sport very entertaining.

A great book to pick up for any GAA fan this Xmas.
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on 6 November 2013
I thought that this book was supposed to model itself on Freakenomics. Sadly it does not live up to this billing. It is a series of interviews with professional economists who merely give their opinion. This is fine and as a person that is interested in GAA, it is thought provoking. Economic principles applied to GAA matters? only in the losest sense...
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