Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: £16.09

Save £5.90 (27%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Future Ready: How to Master Business Forecasting by [Morlidge, Steve, Player, Steve]
Kindle App Ad

Future Ready: How to Master Business Forecasting 1st Edition, Kindle Edition

4.2 out of 5 stars 8 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition

Kindle Monthly Deal
Browse a new selection of discounted Kindle Books each month. Shop now

Product description

From the Author

If I were to write this book again, I would probably be a little braver in hammering home the main message of the book: that the world is fundamentally unpredictable, so we need to forecast, not in order to prophesy the future, but to anticipate likely outcomes so as better to prepare for them.

The reason for this is that somewhat to my surprise, we find ourselves swimming with a strong tide of opinion within the academic forecasting community. For instance, the International Journal of Forecasting devoted half of their December 2009 issue to the topic of `decision making and planning under low levels of predictability' (it was edited by respected academic Spyros Makridakis and Nassim Taleb of `Black Swan' fame). Our analysis and prescriptions are very much in line with theirs, but with a stronger focus on practical application within organisations. Readers can therefore be confident that what we have to offer is new but also well grounded.

In summary, I am happy with what we have produced; I certainly would have welcomed this book when I was working in business. I am also absolutely confident that it can be improved on, and would welcome feedback from readers, either through the public forum of Amazon readers reviews or private correspondence.

- Steve Morlidge

From the Inside Flap

Written in an engaging and thought provoking style, Future Ready leads the reader to answers to questions such as:
  • What makes a good forecast?
  • What period should a forecast cover?
  • How frequently should it be updated?
  • What information should it contain?
  • What is the best way to produce a forecast?
  • How can you avoid gaming and other forms of data manipulation?
  • How should a forecast be used?
  • How do you ensure that your forecast is reliable?
  • How accurate does it need to be?
  • How should you deal with risk and uncertainty
  • What is the best way to organize a forecast process?
  • Do you need multiple forecasts?
  • What changes should be made to other performance management processes to facilitate good forecasting?

Future Ready is an invaluable guide for practicing managers and a source of insight and inspiration to leaders looking for better ways of doing things and to students of the science and craft of management. It is also a source of insight and inspiration to leaders looking for better ways to improve results.

"Future Ready is a very timely call to action, challenging readers to rethink the many myths and practical flaws which bedevil their current approaches to forecasting and presenting a clear and radical blueprint for future success." – Paul Baumann, Director of Finance and Investment, NHS London

"Studies continue to reveal that CFO teams around the globe have significant gaps in their planning and forecasting capabilities, exacerbated and exposed by the global recession. This book is a solutions–oriented approach to filling that gap." – Jeffrey C. Thomson, President and CEO, Institute of Management Accountants

"Provides a clear eyed analysis of an essential business process that many of us don′t understand either as well or as in as much detail as we should. Moves beyond theory to the mechanics of designing and implementing a genuinely useful forecasting system." – Liz Doherty, CFO Brambles Ltd

Product details

  • Format: Kindle Edition
  • File Size: 3258 KB
  • Print Length: 329 pages
  • Page Numbers Source ISBN: 0470747056
  • Publisher: Wiley; 1 edition (19 Feb. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003AU7DSY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #522,378 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

Customer reviews

Share your thoughts with other customers
See all 8 customer reviews

Top customer reviews

7 January 2017
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
26 September 2010
Format: Hardcover|Verified Purchase
One person found this helpful
|Comment|Report abuse
5 December 2014
Format: Hardcover|Verified Purchase
10 January 2016
Format: Hardcover|Verified Purchase
30 October 2013
Format: Kindle Edition|Verified Purchase
One person found this helpful
|Comment|Report abuse
15 July 2015
Format: Hardcover|Verified Purchase
7 May 2010
Format: Hardcover
2 people found this helpful
|Comment|Report abuse
27 October 2010
Format: Hardcover
One person found this helpful
|Comment|Report abuse

Would you like to see more reviews about this item?

click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?