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The Fundamentals of Creative Advertising Paperback – 4 Dec 2006

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 176 pages
  • Publisher: AVA Publishing; 01 edition (4 Dec. 2006)
  • Language: English
  • ISBN-10: 2940373183
  • ISBN-13: 978-2940373185
  • Product Dimensions: 20.2 x 1.4 x 23.2 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,210,463 in Books (See Top 100 in Books)
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Product description


"This is an excellent working introduction to Advertising - having shown students the book several have already purchased it." Peter Delaunay, Truro COllege, UK. 'Modern and up to date, clearly laid out with appropriate language. I was particularly impressed by the information regarding "Brief and client".' Chris Loughran, Strode College, UK. 'Very impressed - it is well laid out, clear and concise.' Rhu Ozhu Sun, Cambridge School of Visual and Performing Arts, UK. 'An excellent book on the subject. Good step-by-step knowledge, simple for students to digest.' Neil Duffy, Solihull College, UK.

About the Author

Ken Burtenshaw has extensive experience as a senior art director in the advertising business. He has run the BA Advertising course at Southampton Solent University, UK since 2001. Nik Mahon is a senior lecturer in advertising at Southampton Solent University, UK. Nik has worked with a number of advertising agencies in the UK and overseas as an art director and creative director. Caroline Barfoot has over 20 years' experience of media and marketing communications in account management and planning. Caroline lectures on advertising strategy, market research and the advertising industry at Southampton Solent University, UK.

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on 8 February 2007
Format: Paperback
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on 24 October 2007
Format: Paperback
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