- Paperback: 272 pages
- Publisher: Virgin Books (14 Jan. 2010)
- Language: English
- ISBN-10: 0753519852
- ISBN-13: 978-0753519851
- Product Dimensions: 15.2 x 1.9 x 23.5 cm
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: 1,384,559 in Books (See Top 100 in Books)
Fun Inc.: Why games are the 21st Century's most serious business Paperback – 14 Jan 2010
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"A lively, thought-provoking and thoughtful read on an entertainment juggernaut many of us have failed to properly recognise. A good book, too, for parents, who might feel far more comfortably informed about a sector that can come across as - literally - an alien world their kids inhabit." (The Irish Times)
"A detailed and engaging analysis on an increasingly influential medium. Even non-gamers may find themselves seduced." (Esquire)
"Games are invading our downtime. They are becoming the dominant form of distraction, stealing thousands of hours from television. And they have, as Chatfield says, escaped from the gloom of the teenage bedroom." (The Sunday Times)
"In exploring the potential of the medium, Chatfield covers much territory, briskly and with intent ... His conclusion on what the future could hold is in equal parts daunting and lip-smacking. It should be read by gamers and non-gamers alike." (Time Out)
Economically, culturally, societally and even technologically video gaming is altering the world around us. Fun Inc. sets out a debate that's as fascinating as it is controversial.See all Product description
Top customer reviews
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The book is well written - as one would expect from a magazine editor. The author's credentials are unrivalled - Grex AND Red Glasses! Most people would be delighted to just work for one.
Simply put, if you are interested in the gaming industry read this. If you think that computer games are evil, then you should read this. And change your mind.
The book is well written, particularly for those who are not particularly IT-literate and I found it very informative.