Fuct Hardcover – 5 Sep 2013
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"Finally, a book that will challenge the fashion knowledge of the vast majority of those who consider themselves fashion authorities or extremely fashion educated. FUCT refers readers to a moment in the fashion continuum that contributed to the evolution of street wear as well as being a truly transcendent episode in fashion." New York Journal of Books
"Born out of the lawless and irreverent attitudes of skate culture and fueled by a hardcore dose of punk-rock ethos, all chronicled this month in Rizzoli's new hardcover about the brand's 20-year history, FUCT delivered a kind of balls-out iconoclasm that felt at the time like a heretic exorcism of visual landscape." Paper Magazine
"Coinciding with its 20th anniversary...featuring insight from brand creator Erik Brunetti, this beautifully illustrated, comprehensive volume explores the archives of the brand's products and advertising as well as Brunetti's artwork, sketches, and films that continue to inspire and inform the brand. Famous for their appropriation of iconic logos and renowned for collaborations with artists, designers and companies as diverse as David Mann, XLarge and Shawn Mortensen, FUCT continues to flirt with controversy as it remains at the forefront of American street fashion and culture." freshngood.com "The first book to celebrate one of the iconic brands of American streetwear...this beautifully illustrated, comprehensive volume explores the archives of the brand's products and advertising, as well as Erik Brunetti's artwork, sketches, and films that continue to inspire and inform the brand." mash.kulture.net "Pretty much any clothing line that labels itself "streetwear" owes a debt to Erik Brunetti, who helped define the category when he launched FUCT in 1990. Fuct...offers a behind-the-scenes look at Brunetti's archives as well as images of works in progress and rare early material." Nylon Magazine
About the Author
Erik Brunetti is the founder of FUCT. Aaron Rose is a filmmaker, gallerist, and writer. Gary Warnett is a journalist whose work has appeared in numerous fashion and pop culture blogs and magazines.
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If you were a skateboarder in the 90s, the older artwork will bring back fond memories, and if you are new to the brand and skate/street culture, you'll gain valuable insight into streetwear and Fuct's canon.