"The Four is a fantastic, provocative book about where we are now and where we are going." (Phil Simon Huffington Post)
"Well argued and accessible... refreshingly clear-eyed" (Brad Stone Bloomberg)
"Full of sharp insights and unconventional views" (Nature)
"This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley" (Tristan Quinn Times Literary Supplement)
"When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur" (James Warren Vanity Fair)
"A big help in understanding how so many of us have come to completely rely on these tech giants ― and what the future holds for other, less powerful companies." (Business Insider, Best Business Books of 2017)
"Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner" (Joanne Tombrakos Huffington Post)
"Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently." (Calvin McDonald, CEO of Sephora)
"This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again" (Jonah Berger, author of Contagious and Invisible Influence)
Just about everyone thinks they know how they got there.
Just about everyone is wrong.