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The Football Code: The Science of Predicting the Beautiful Game Paperback – 6 Sep 2017
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About the Author
James Tippett worked as a football analyst at Smartodds, a betting consultancy which turns over hundreds of millions of pounds each year. The company, founded and run by Brentford FC owner Matthew Benham, uses pioneering analytical methods to win money through football betting. Benham also uses Smartodds' data to recruit players for Brentford, allowing them to consistently sign undervalued prospects.
Whilst working at the company, Tippett gained an insight into the unique and revolutionary methods used to gauge team and player performance. The 20-year old was a member of the department responsible for collecting match data, based on the Expected Goals method. Having been through the company's training programme, Tippett states that he will never watch a match of football in the same way ever again.
In The Football Code, Tippett promotes a smarter footballing philosophy. He reveals the ground-breaking system used by professional gamblers to make millions, unveiling previously undisclosed methods that have the potential to change the beautiful game forever.
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There are also quite a large number of errors. A couple that spring to mind are the facts that Salford City signed the striker "Gary" Seddon and that Brighton are owned by the well known poker player "Peter" Bloom. The claim that the appointment of Gary Neville as manager of Valencia was well accepted because he was a "white, conservative looking, former high level professional player" is pretty spurious too. From what I can recall the appointment was met with a lot of scepticism from football fans and pundits alike and seen as based entirely on his relationship with the club's owner.
Overall a very disappointing read that cannot be recommended. Spent a few minutes learning about xG and there's no need to waste money on this.
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Few mistakes in it and tends to go back to same thing regularly. Could have been better mind. O