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Focus: Use Different Ways of Seeing the World for Success and Influence Paperback – 28 Jan 2014

4.2 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 272 pages
  • Publisher: Plume (28 Jan. 2014)
  • Language: English
  • ISBN-10: 0142180734
  • ISBN-13: 978-0142180730
  • Product Dimensions: 14 x 1.7 x 20.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 382,613 in Books (See Top 100 in Books)

Product Description

Review

Insightful, thought-provoking, and highly practical, Focusis an invaluable resource for anyone who wants more deeply to understand how to motivate others.
Gretchen Rubin, author ofThe Happiness Project
"Focusis an exciting and important new book that brings motivational science to life in a remarkably practical way."
Daniel Gilbert, Ph.D., author ofStumbling on Happiness
"Nothing has changed the research conversation in social psychology in the last decade as much as Tory Higgins's ideas about promotion and prevention. This book shows how promotion and prevention touch every aspect of our daily life from work to parenting."
Chip Heath and Dan Heath, authors ofSwitchandMade to Stick
In anything-but-routine fashion, the authors describe a fundamental difference in the way we seek and achieve success. Their description is so wide-ranging yet integrative, so entertaining yet instructive that I am able to offer an assertion of my own: If you are one of those people who want to be successful, you should read this book.
Robert B. Cialdini, Ph.D., author ofInfluence: Science and Practice
Every once in a while a book comes out that changes the way you see yourself, other people, and the world. This is one of those books. Read it.
Peter Bregman, author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done
Most people think that motivation gets them energized to act. Focus lifts up the hood on the motivational system and shows how competing motivations to achieve positive outcomes and avoid negative ones influence work, love, and parenting in unexpected ways. The book is filled with practical examples that make it a must-read for anyone who wants to understand why they behave as they do.
Art Markman, Ph.D. author of Smart Thinking: Three essential keys to solve"

"Insightful, thought-provoking, and highly practical, Focus is an invaluable resource for anyone who wants more deeply to understand how to motivate others."
--Gretchen Rubin, author of The Happiness Project
"Focus is an exciting and important new book that brings motivational science to life in a remarkably practical way."
--Daniel Gilbert, Ph.D., author of Stumbling on Happiness
"Nothing has changed the research conversation in social psychology in the last decade as much as Tory Higgins's ideas about promotion and prevention. This book shows how promotion and prevention touch every aspect of our daily life from work to parenting."
--Chip Heath and Dan Heath, authors of Switch and Made to Stick
"In anything-but-routine fashion, the authors describe a fundamental difference in the way we seek and achieve success. Their description is so wide-ranging yet integrative, so entertaining yet instructive that I am able to offer an assertion of my own: If you are one of those people who want to be successful, you should read this book."
--Robert B. Cialdini, Ph.D., author of Influence: Science and Practice
"Every once in a while a book comes out that changes the way you see yourself, other people, and the world. This is one of those books. Read it."
--Peter Bregman, author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done
"Most people think that motivation gets them energized to act. Focus lifts up the hood on the motivational system and shows how competing motivations to achieve positive outcomes and avoid negative ones influence work, love, and parenting in unexpected ways. The book is filled with practical examples that make it a must-read for anyone who wants to understand why they behave as they do."
--Art Markman, Ph.D. author of Smart Thinking: Three essential keys to solve

About the Author

Heidi Grant Halvorson is a social psychologist, author, and popular speaker. She is the author of Succeed and Focus.
E. Tory Higgins is the author of Beyond Pleasure and Pain. He is Stanley Schachter Professor of Psychology at Columbia University and Professor of Management at the Columbia Business School. Both authors live in New York City and are directors of Columbia University's Motivation Science Center.


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4.2 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is very boring. I am a devoted reader of Halvorson and her book "Succeed" is THE best book I read on the topic of personal improvement. However "focus" fails to meet my expectations. The 230 pages are solely discussing positive / negative motivation. Every reader with average IQ gets the point after the first few pages, however the book does not stop there, it goes on with an example after example for the remaining 200 pages. The examples are endless and all very similar - you get the point immediately. This book could be at best 30 pages long or it could be a very good blog post.

One problem I have with this kind of books is that it is often a waste of time to read 230 pages of some idea in an age when you can get information more effectively and it is the time that is scarce. I believe readers should be more demanding if their aim is not a mere entertainment. Focus is one of those books - it's inefficient to devote 230 to this single idea ( unless it goes in depth ) and reading all those positive / negative focus examples feels like an utter waste of time.

Instead search for some of the Halvorson's blogs on "positive / negative motivation" and save yourself hours of time. Or better read "Succeed" there is a chapter devoted to this topic and it more than sufficient.

I feel like giving it 1 star, but I assume that the fair value to someone who was not previously familiar with positive / negative motivation might be slightly higher so I give it 2.
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Format: Hardcover
One of the most important human skills is the ability to establish and then sustain focus. There are several different types of focus because concentration can help to achieve so many different objectives. Heidi Grant Halvorson and E. Tory Higgins focus on four: Good and Bad Promotion Focus, and, Good and Prevention Focus. As they explain, promotion focus "is about maximizing gains and avoiding missed opportunities...at its core, satisfying our need for nurturance" whereas prevention focus "is about minimizing losses, to keep things going...is about satisfying our need for security." Whether or not either focus is good or bad depends almost entirely on two factors: whether or not is effective, and, whether or not the result is desirable.

Halvorson and Higgins wrote this book to help those who read it to "use different ways of seeing the world for success and influence." In other words, they want to prepare their reader to select the most appropriate focus to achieve the given objective, especially when someone else is involved. Nurturance and security are not mutually exclusive but each poses unique challenges to those who would obtain it. Halvorson and Higgins include a self-diagnostic on Page 6 that helps their reader to identify their "actuals," "ideals" and "oughts." A person need not have one dominant motivation but most people do.

Some of the most interesting material is provided in Chapter 9 as they explain why "it's the fit [of the person to the motivation] that matters." In that event, "you feel right, you become strongly engaged, and information is easier to process and remember. Feedback feels fair, and performance is enhanced. And this is only the beginning.
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Format: Paperback Verified Purchase
This is a great book.
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Format: Hardcover Verified Purchase
Very insightful read and changed how I went about approaching tasks in all facets of my life. It is a well organised easy to read book.
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Format: Hardcover Verified Purchase
Nice and catchy work on regulatory focus. Now it is one of the trending topics at the field of Industrial Org. Psychology.
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