- Paperback: 138 pages
- Publisher: Stamford Brook Press (7 April 2015)
- Language: English
- ISBN-10: 0957602812
- ISBN-13: 978-0957602816
- Product Dimensions: 12.7 x 0.9 x 20.3 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (38 customer reviews)
- Amazon Bestsellers Rank: 162,339 in Books (See Top 100 in Books)
Flying Off The Shelves: The Food Entrepreneur's Guide To Selling Paperback – 7 Apr 2015
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About the Author
Tessa specialises in food and drink research in the chilled aisles of major supermarkets, and in high street food chains, watching and talking to customers as they are about to buy. Tessa's clients include established brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, Itsu, and newer businesses like Collective Dairy, Peters Yard Crispbreads, Souplogie, and Jimmys Iced Coffee. She helps food brands to adjust their customer offer, sizing, branding, and pack messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket shelves. She is the author of the best-selling Packed: The Food Entrepreneur’s Guide – How To Get Noticed and How To Get Bought, available on Amazon and Kindle. Tessa speaks on branding at UK entrepreneur events, including The Guardian Masterclasses and Enterprise Nation's Food Exchange, and Festival of Female Entrepreneurs (in Bristol in October 2015). Her writing on getting your food branding and postponing right can be found on Medium.com. Tessa consults with food start-ups on branding options; her 60 minute consultation option can be viewed at www.tessastuart.com
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Top Customer Reviews
Most Recent Customer Reviews
A brilliant insight into the world of FMCG (no, I didn't know what it was either which is why you need this book) from literally the shop floor. Read morePublished 2 months ago by Amazon Customer
A great little book for a start up food company selling products into retail stores. Can be read quickly, cuts out the waffle and uses examples or case studies from real life.Published 4 months ago by Amazon Customer
This book is very quick and easy to read and is the kind of book you wish you would have had in your hands before starting up. It is packed with tips from successful companies. Read morePublished 5 months ago by Rym
A must read for all food entrepreneurs, Flying Off The Shelves gives you valuable insights into the key processes involved in getting your product into various retail outlets,... Read morePublished 5 months ago by gurpreet tamber
This book was an amazing return on investment. Packed with invaluable advice and real life examples, I learned a great deal from every single chapter. Read morePublished 5 months ago by H.W.
A fantastic read, some really useful information written in a digestible way. Tessa Stuart clearly knows her stuff having worked with an array of food brands. Read morePublished 5 months ago by T2672
A lovely book to read with some great insight about how to get your products out there. Tessa speaks from a wealth of knowledge about this field and has some great pointers and... Read morePublished 6 months ago by Hari
Excellent book, really useful, especially at an early stage in a small business, every little tip is key to moving forward, it was encouraging to see how starting early research is... Read morePublished 7 months ago by Amazon Customer