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Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling Paperback – 25 Feb 2010

5.0 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Focal Press; Pap/Cdr edition (25 Feb. 2010)
  • Language: English
  • ISBN-10: 0240812611
  • ISBN-13: 978-0240812618
  • Product Dimensions: 18.9 x 1.8 x 24.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,358,191 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"Chris Jackson has a remarkable talent for explaining complicated visual concepts so that anyone can easily digest and incorporate them into their daily workflow. Flash Cinematic Techniques is yet another of Chris' books I recommend keeping within arm's reach for that daily dose of knowledge and inspiration." --Chris Georgenes, Art & Animation Director, Mudbubble, LLC

"Chris Jackson's excellent new Flash primer does a great job of patiently focusing on important design principles and the effective methods of storytelling as they apply to the medium. Using a great number of illustrations and examples, Jackson discusses various ways to improve a project's look and structure as well as incorporating virtual camera movements, simulated 3D spaces, lighting techniques, character animation and interactivity. If you get heart palpitations each time you think about taking your toon idea from paper to pixel to vectors, Jackson is the man who can calmly take you out of your tech nightmare."--Animation Magazine

About the Author

Chris Jackson is an author, computer graphics designer, and tenured professor at the Rochester Institute of Technology (RIT). He teaches a variety of graduate-level courses and professional workshops focusing on 2D computer animation, 3D digital imaging, instructional multimedia, and motion graphics. He is a multimedia consultant for Fortune 500 companies and national museums. Chris' professional design work has received over 25 distinguished national and international awards for online communication. He has presented his research and professional work at Adobe MAX, ACM SIGGRAPH, UCDA Design Education Summit, and the Society for Technical Communications (STC). Chris is the author of Flash + After Effects and Flash Cinematic Techniques: Animating and Building Interactive Stories, and co-author of Flash 3D: Animation, Interactivity, and Games.

Customer Reviews

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Top Customer Reviews

Format: Paperback
I almost made the mistake of lumping this book into the numerous but worthy publications that deal with Flash design. I own a dozen or so books on illustration, digital animation and the like. And, of all the publication that produce art and media related instruction books, Focal Press is, by far, the best. It seems that they (Focal Press) have the youngest and most innovative instructors producing their titles. Sometimes you have competing authors who essentially produce similar works, in which case, having one title is usually sufficient. What I thought this book ("Flash Cinematic Techniques") was and what it actually is like the distance of a football field.

This is a must-own title.

* What is this book really about? / Brief overview
** Comparing other Flash titles and animation books
*** Who's this book really for then?
**** Conclusion

* FLASH CINEMATIC TECHNIQUES is, first and foremost, about storytelling. It is about filmmaking. It is digital illustration. It is about incorporating storytelling, filmmaking and illustration.

Some of the lessons taught:
- Creating drama
- The use of color
- Seeing/ creating character in/with basic shapes
- Exaggerating personalities
- Basic character development
- Drawing a storyboard and digital storyboarding
- Building animatics in Flash

** There are very good Flash Animation books that are geared toward helping someone interested in creating web animation. How to Cheat in Adobe Flash CS5: The Art of Design and Animation is one of the best, but its focus is on beginning to intermediate skill levels. And, each lesson are separate, unrelated exercises.
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Format: Paperback
This is an excellent book. It is illustrated in colour throughout, has an accompanying cd and is extremely informative. It was just what I was looking for! It is aimed at people with a good knowledge of Flash, who want to push the boundaries further and wish to utilise cinematic techniques more effectively. The book looks at camera placement, composition, motion, lighting, editing and sound and as it says in it's introduction - it provides the tools to advance the story and elevate the emotional impact for the audience. I have already got lots of post it reference notes in most chapters, so that I can refer back to topics such as camera movement, backgrounds, racking focus and sound. I could not put the book down when it arrived. I teach animation and have recommended this book to students who are interested in using Flash for animation. I highly recommend this book if you are interested in using Flash for animation!
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Format: Paperback
A lot of techniques, very interesting and easy to follow.
It has an attention also on the way you fill a scene, camera angles, editing and character design.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.5 out of 5 stars 25 reviews
5.0 out of 5 stars "Flash Cinematic Techniques" Review 11 Jan. 2013
By Lisa Fusco - Published on Amazon.com
Format: Paperback Verified Purchase
This book was recommended to me by a friend and was valuable in learning more about the design aspect of building a flash animation for characters, cartoons, not so much the technical aspect of creating the animations. (Although it has valuable insights). It is valuable in the learning of flash for those who are new to the creative process of creating an animation like story boarding, animatics, camera angles, tips for making the animation of the story itself, not just the characters. Which is very valuable. The bigger picture. About characters, turn arounds, etc. The story telling and what that means. For someone who is just going to use flash for animated web banners, you don't need this book. But for anyone who is going to create character animations, you need this book.
14 of 15 people found the following review helpful
1.0 out of 5 stars Kindle customers, from the publishers customer service center 18 Oct. 2010
By A. Salmons - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I emailed both Amazon and the publisher regarding the exercise files included on the CDROM from the printed version of the book.
Amazon referred me to the publisher and this is the response I received.

"Thank you for your inquiry.

Any of the free companion products are only available with the printed version of the product. So when an E-book is downloaded the free companion product are not included.

Please let me know if you have any other questions or need any further clarification."

Which is very strange since most companies make the exercise files available for download. This information should be listed on
The product page, to me it makes the ebook version worthless.

After seeing the authors comments to this review I purchased the kindle version, contacted the publishers customer service center and got this reply:
This CD is a free companion CD that is included with the purchase of a print copy of this book. When you download an e-book you are not eligible to receive these companion products unless it is included in the download. These CD's are not sold separately and Elsevier does not have stocked copies of this free companion product.

Please let me know if you have any other questions.

Thank you,

Tony Cardinale
Customer Service Americas
5.0 out of 5 stars Everything as promised 16 July 2011
By Winberry - Published on Amazon.com
Format: Paperback Verified Purchase
I have been using flash since the 90's when it was sold as Future Splash Animation, and this book help bridge the gap between Flash and Video. This book provided everything as promised and more. Not only does it give detailed information on how Flash can equate with cinema, it provides excellent examples, is easy to read and easy to understand.
5.0 out of 5 stars love it 30 Jan. 2013
By Rod - Published on Amazon.com
Format: Paperback Verified Purchase
A bit adv for me But' im getting there. Good book for me i can recomend to others too keep it up
4 of 4 people found the following review helpful
1.0 out of 5 stars Missing Files 18 Jan. 2012
By Nkosi - Published on Amazon.com
Format: Kindle Edition
I bought the Kindle version of this book for my girlfriend for xmas. I knew it wasn't coming with a CD with the accompanying files so I assumed that I would just find a link in the book directing me to a place where I could download these files. I've bought dozens of similar books and they all host there files on their websites also, even though they supply a CD with the paperback book. Unfortunately this publisher doesn't host the accompanying files online, even if they don't supply it with the Kindle version of the book.

I emailed them and got this reply:

Dear Nkosi,

Thanks for contacting Elsevier with your inquiry.

Although we do offer certain titles for the kindle, these e-books do not include an activation code for online access. To obtain online access customers must purchase the print + online access package.

I apologize for any confusion you may have experienced when purchasing this product from Amazon.com.

Thank you,

John Brown
Elsevier Customer Service

Why even offer this book in Kindle format if you don't plan on giving the users the vital resources needed to properly use the book?

Decent book, but poor distribution. Get with the times Elsevier. It's 2012.
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