- Paperback: 304 pages
- Publisher: Focal Press; Pap/Cdr edition (25 Feb. 2010)
- Language: English
- ISBN-10: 0240812611
- ISBN-13: 978-0240812618
- Product Dimensions: 18.9 x 1.8 x 24.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,358,191 in Books (See Top 100 in Books)
- See Complete Table of Contents
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling Paperback – 25 Feb 2010
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"Chris Jackson has a remarkable talent for explaining complicated visual concepts so that anyone can easily digest and incorporate them into their daily workflow. Flash Cinematic Techniques is yet another of Chris' books I recommend keeping within arm's reach for that daily dose of knowledge and inspiration." --Chris Georgenes, Art & Animation Director, Mudbubble, LLC
"Chris Jackson's excellent new Flash primer does a great job of patiently focusing on important design principles and the effective methods of storytelling as they apply to the medium. Using a great number of illustrations and examples, Jackson discusses various ways to improve a project's look and structure as well as incorporating virtual camera movements, simulated 3D spaces, lighting techniques, character animation and interactivity. If you get heart palpitations each time you think about taking your toon idea from paper to pixel to vectors, Jackson is the man who can calmly take you out of your tech nightmare."--Animation Magazine
About the Author
Chris Jackson is an author, computer graphics designer, and tenured professor at the Rochester Institute of Technology (RIT). He teaches a variety of graduate-level courses and professional workshops focusing on 2D computer animation, 3D digital imaging, instructional multimedia, and motion graphics. He is a multimedia consultant for Fortune 500 companies and national museums. Chris' professional design work has received over 25 distinguished national and international awards for online communication. He has presented his research and professional work at Adobe MAX, ACM SIGGRAPH, UCDA Design Education Summit, and the Society for Technical Communications (STC). Chris is the author of Flash + After Effects and Flash Cinematic Techniques: Animating and Building Interactive Stories, and co-author of Flash 3D: Animation, Interactivity, and Games.
Top Customer Reviews
This is a must-own title.
* What is this book really about? / Brief overview
** Comparing other Flash titles and animation books
*** Who's this book really for then?
* FLASH CINEMATIC TECHNIQUES is, first and foremost, about storytelling. It is about filmmaking. It is digital illustration. It is about incorporating storytelling, filmmaking and illustration.
Some of the lessons taught:
- Creating drama
- The use of color
- Seeing/ creating character in/with basic shapes
- Exaggerating personalities
- Basic character development
- Drawing a storyboard and digital storyboarding
- Building animatics in Flash
** There are very good Flash Animation books that are geared toward helping someone interested in creating web animation. How to Cheat in Adobe Flash CS5: The Art of Design and Animation is one of the best, but its focus is on beginning to intermediate skill levels. And, each lesson are separate, unrelated exercises.Read more ›
It has an attention also on the way you fill a scene, camera angles, editing and character design.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon referred me to the publisher and this is the response I received.
"Thank you for your inquiry.
Any of the free companion products are only available with the printed version of the product. So when an E-book is downloaded the free companion product are not included.
Please let me know if you have any other questions or need any further clarification."
Which is very strange since most companies make the exercise files available for download. This information should be listed on
The product page, to me it makes the ebook version worthless.
After seeing the authors comments to this review I purchased the kindle version, contacted the publishers customer service center and got this reply:
This CD is a free companion CD that is included with the purchase of a print copy of this book. When you download an e-book you are not eligible to receive these companion products unless it is included in the download. These CD's are not sold separately and Elsevier does not have stocked copies of this free companion product.
Please let me know if you have any other questions.
Customer Service Americas
I emailed them and got this reply:
Thanks for contacting Elsevier with your inquiry.
Although we do offer certain titles for the kindle, these e-books do not include an activation code for online access. To obtain online access customers must purchase the print + online access package.
I apologize for any confusion you may have experienced when purchasing this product from Amazon.com.
Elsevier Customer Service
Why even offer this book in Kindle format if you don't plan on giving the users the vital resources needed to properly use the book?
Decent book, but poor distribution. Get with the times Elsevier. It's 2012.
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