About Fitflop

At FitFlop we believe that our ‘newness’ at shoemaking gives us the freedom to dream. To see footwear with fresh eyes – and deliver equal parts fun, fearlessness and functionality. In 2006, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by our expert biomechanists.

We created a triple-density Microwobbleboard™ midsole, and launched it in our first FitFlop™ sandal. Over nineteen million pairs (and counting) have been sold since (and we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.) Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’, because at FitFlop, we believe your feet shouldn’t get in the way of your dreams.