Keep your baby entertained with toys designed to encourage intellectual, emotional and physical development. From colourful mobiles to brighten a newborn's crib to sensory tables for 12-month-olds, baby toys are an important part of a playroom or nursery.Select classics like wooden blocks painted with friendly images and colourful plastic stacking rings, or opt for modern electronic handheld toys. Kids' toy mobile phones and laptops are sized for little hands and make kids feel just like Mum and Dad.
Choose baby toys made by trusted manufacturers so you can be confident in their safety and durability.Baby toys offer more than entertainment -- they're important for emotional, physical and psychological growth. Select the right toys for each stage of your baby's development. When your baby is ready for sleep, give him a soft companion for company. Stuffed baby toys that make soothing sounds, such as heartbeats or white noise, help babies sleep soundly and mask external noises. Some even have built-in nightlights to cast a pleasant glow over the crib.
To foster intellectual development, choose toys that encourage exploration. Even before your baby can crawl, he can enjoy tummy time with an engaging play gym. Most have an array of interesting textures and baubles. As your child gets older and progresses to sitting up and standing, he'll benefit from a bouncer with buttons and switches that activate exciting sounds and lights. Other mobility toys that should be part of your nursery include swings that will rock your baby to sleep and scooters for him to push as he learns to stand and walk on his own.
As babies grow, they enjoy Fischer-Price toys that teach basics like colour names, counting skills and the foundations of letter recognition. Browse our selection of baby toys to find options that will delight and inspire your baby.