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The First Mile: A Launch Manual for Getting Great Ideas into the Market Hardcover – 6 May 2014

3.3 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business Review Press (6 May 2014)
  • Language: English
  • ISBN-10: 1422171760
  • ISBN-13: 978-1422171769
  • Product Dimensions: 14.7 x 2.8 x 21.1 cm
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 188,858 in Books (See Top 100 in Books)
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Product description


Named one of “9 Big Idea Business Books You Need to Read Now” — Inc. magazine

“Anthony skillfully leads readers through his process…” “the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value.” — Publishers Weekly

“…a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text.” — Product Development and Management Association

ADVANCE PRAISE for The First Mile:

Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator’s Dilemma
“I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won’t work, toward those that will.”

Aaron Levie, cofounder and CEO, Box; Inc. magazine’s 2013 Entrepreneur of the Year—
The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago.”

Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries—
The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book.”

Bruce Brown, retired Chief Technology Officer, Procter & Gamble—
“Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output.”

Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage
“If you’ve ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness.”

Hal Gregersen, Professor of Innovation and Leadership at INSEAD—
“Anthony absolutely hits his full innovation stride in The First Mile! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony’s insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."

About the Author

Scott D. Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm’s Singapore offices since 2010, he has led Innosight’s expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of The Little Black Book of Innovation and Building a Growth Factory.

Customer reviews

3.3 out of 5 stars
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on 17 February 2017
Format: Hardcover
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TOP 100 REVIEWERon 12 May 2014
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on 22 September 2014
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 16 reviews
5.0 out of 5 starsWonderful Book.Clears misconception about Innovation
on 24 June 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
3 people found this helpful.
5.0 out of 5 starsGreat book, great info and tools
on 16 May 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
5.0 out of 5 starsIntrapreneurship and Entrepreneurship lessons
on 31 May 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
4.0 out of 5 starsListen to your aliens
on 19 June 2014 - Published on Amazon.com
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5.0 out of 5 starsFive Stars
on 24 March 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
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