"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated twentieth century playbook. Whether you want to get into the industry, get your own story told, or simply understand twenty-first century public relations, this book is worth reading."
- ALEXIS OHANIAN, CO-FOUNDER OF REDDIT AND Y COMBINATOR AMBASSADOR
"This is the real world. I don't think it was necessarily intended, but a layman will gain more from this book, in terms of understanding and perceiving the state and motion of the professional world, than from The Four-Hour Week. It's an absolutely fascinating perspective on the way things are done, and I recommend it unreservedly as both entertainment and food for thought."
- WARREN ELLIS, AUTHOR OF TRANSMETROPOLITAN, GUN MACHINE AND DEAD PIG COLLECTOR
"Every PR Professional should read Ed Zitron's book."
- STEVE KOVACH, SENIOR TECHNOLOGY EDITOR AT BUSINESS INSIDER
"It was great."
- NICHOLAS CARLSON, EDITOR-IN-CHIEF AT INSIDER AND AUTHOR OF MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!