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Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides) Paperback – 16 Nov 2011

4.6 out of 5 stars 34 customer reviews

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Product details

  • Paperback: 249 pages
  • Publisher: Ft Press; 1 edition (16 Nov. 2011)
  • Language: English
  • ISBN-10: 0273757989
  • ISBN-13: 978-0273757986
  • Product Dimensions: 14 x 1.6 x 21.6 cm
  • Average Customer Review: 4.6 out of 5 stars 34 customer reviews
  • Amazon Bestsellers Rank: 245,039 in Books (See Top 100 in Books)
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Product description


 ‘This guide cuts to the heart of what needs to go into a business plan – in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.'

James Brocklebank, Managing Director, Advent International


‘At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.’

James Courtenay, Global Head, Project and Export Finance, Standard Chartered Bank


‘Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.’

Grahame Hughes, Co-founder, Haven Power Ltd (exited 2010)


‘Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.’
James Pitt, Partner, Lexington Partners


‘Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O’Brien, Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005


 ‘Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.’

Bill Priestley, Managing Director, LGV Capital Limited


‘This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.’ 

Robert Samuelson, Executive Director Group Strategy, Virgin Media


 ‘Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans’ book is that it tells you why and how as well.'

Richard Kemp, Managing Partner, Sephton Capital


From the Back Cover

'I particularly like this book’s emphasis on market and competitive analysis – often we entrepreneurs tend to go with our gut feel rather than proper analysis. Evans gets the priorities behind business planning right.'

Anthony Karibian, co-founder, XLN Telecom Ltd (exited September 2010)


'Vaughan Evans' excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.'

Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010


'Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book's for you.'
John Mullins, Professor at London Business School and author of The New Business Road Test





Whether you seek financial backing or board consent, The FT Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer’s concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.


Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing planwith your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.




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