Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides) Paperback – 16 Nov 2011
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This guide cuts to the heart of what needs to go into a business plan in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.'
James Brocklebank, Managing Director, Advent International
At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.
James Courtenay, Global Head, Project and Export Finance, Standard Chartered Bank
Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.
Grahame Hughes, Co-founder, Haven Power Ltd (exited 2010)
Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.
James Pitt, Partner, Lexington Partners
Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince OBrien, Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005
Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.
Bill Priestley, Managing Director, LGV Capital Limited
This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.
Robert Samuelson, Executive Director Group Strategy, Virgin Media
Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans book is that it tells you why and how as well.'
Richard Kemp, Managing Partner, Sephton Capital
From the Back Cover
'I particularly like this books emphasis on market and competitive analysis often we entrepreneurs tend to go with our gut feel rather than proper analysis. Evans gets the priorities behind business planning right.'
Anthony Karibian, co-founder, XLN Telecom Ltd (exited September 2010)
'Vaughan Evans' excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.'
Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010
'Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book's for you.'
John Mullins, Professor at London Business School and author of The New Business Road Test
YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING
Whether you seek financial backing or board consent, The FT Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backers concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.
Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing planwith your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.
FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
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Top Customer Reviews
The book also throws up some strategic insights along the way - I particularly liked the details on building relationships with clients and will be implementing some of the ideas on offshore outsourcing. This book will prove useful for both new and experienced entrepreneurs.
Loxley McKenzie, Managing Director, Colordarcy Investment Ltd - AIPP Awards Winner
The book was very easy to follow and I was happy with the format and layout of the plan that I produced following the books guidance.
Vaughan Evans's guide to business planning views the whole process from the backer's perspective. If you set out what they need, you have every chance of winning their backing. If you don't, you won't. It is clearly written, full of lively examples and packed with insight. It could be the best investment you'll make in setting up or growing your business.
Gloomy economic times are a good time to be setting up a new business. If you can make it work in this environment then your business is likely to benefit from a competitive advantage when economic growth returns. However, you have to secure finance to set up your business. Whether this your own money or raised from a third-party you need a compelling business case for the investment.
When times are tough, investors will only finance those businesses that they can easily understand and which have a high chance of success. So you need to develop your business case with investors' needs in mind; What do they want to know rather what do you want to tell them?
Just as when you sell your product or service, you have to differentiate yourself AND your business in the minds of investors to raise finance. Simply having a great product or service is not sufficient. This insightful book - rare in its genre - walks you though how to do just this.
This is a book that's well worth reading and having on your shelf even if your business idea is an early dream at this stage.
If you have to write a business plan, you should definetly buy this book.
Most Recent Customer Reviews
I was dreading reading this for my training course at university but was pleasantly surprised because it's intelligently written with a sense of humour and I actually learned a lot... Read morePublished 2 months ago by Sue Caldwell
absolutely excellent! Very helpful and easy to understand in digestible chunks. Key support in producing my business plan to meet a high street bank requirements.Published 6 months ago by Chris5
I have no clue about business plans! So thank God this book existsPublished 10 months ago by MISS JASPREET GALLON
I worked though every stage of this book, applied for funding and got funded. Awesome! I highly recommend this book A****+*Published 15 months ago by karie-ann
So far, this book has exceeded my expectations and has aided me to get a more rounded idea of my business plan. I now look forward to presenting my idea to my potential investors. Read morePublished 17 months ago by Peter Onwubiko
An excellent guide to writing a business plan. Very useful. A must have!Published 17 months ago by maria e.
Many good things could be said about this book. I think people can pretty much stop publishing books on writing business plans for a while.Published on 17 May 2014 by Nikaustr
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