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Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business (The FT Guides) Paperback – 16 Nov 2011

4.9 out of 5 stars 31 customer reviews

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Product details

  • Paperback: 249 pages
  • Publisher: Ft Press; 1 edition (16 Nov. 2011)
  • Language: English
  • ISBN-10: 0273757989
  • ISBN-13: 978-0273757986
  • Product Dimensions: 14 x 1.6 x 21.6 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: 167,573 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

 ‘This guide cuts to the heart of what needs to go into a business plan – in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples.'

James Brocklebank, Managing Director, Advent International

 

‘At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow.’

James Courtenay, Global Head, Project and Export Finance, Standard Chartered Bank

 

‘Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth.’

Grahame Hughes, Co-founder, Haven Power Ltd (exited 2010)

 

‘Vaughan Evans's considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.’
James Pitt, Partner, Lexington Partners

 

‘Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan.' Vince O’Brien, Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005

 

 ‘Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience.’

Bill Priestley, Managing Director, LGV Capital Limited

 

‘This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan.’ 

Robert Samuelson, Executive Director Group Strategy, Virgin Media

 

 ‘Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans’ book is that it tells you why and how as well.'

Richard Kemp, Managing Partner, Sephton Capital

 

From the Back Cover

'I particularly like this book’s emphasis on market and competitive analysis – often we entrepreneurs tend to go with our gut feel rather than proper analysis. Evans gets the priorities behind business planning right.'

Anthony Karibian, co-founder, XLN Telecom Ltd (exited September 2010)

 

'Vaughan Evans' excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.'

Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010

 

'Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book's for you.'
John Mullins, Professor at London Business School and author of The New Business Road Test

 

 

YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING

 

Whether you seek financial backing or board consent, The FT Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer’s concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.

 

Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing planwith your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

 

 

FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT


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Top Customer Reviews

Format: Paperback
I have not met many entrepreneurs who actually enjoy taking out the time needed to put a proper business plan in place. After all, we could use that time to make some sales calls, think up some new ideas... and the list goes on. However, Vaughan Evans has shown in this excellent book that business planning is not only essential for success but it can also be a whole lot of fun - especially when you succeed in raising the capital you need to start or grow your business.

The book also throws up some strategic insights along the way - I particularly liked the details on building relationships with clients and will be implementing some of the ideas on offshore outsourcing. This book will prove useful for both new and experienced entrepreneurs.

Loxley McKenzie, Managing Director, Colordarcy Investment Ltd - AIPP Awards Winner
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I bought this book as I was asked to write a business plan in work and as I've never written one before I needed some guidance on where to start.

The book was very easy to follow and I was happy with the format and layout of the plan that I produced following the books guidance.
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Format: Paperback
Having been in the exact position of being asked to produce a business plan and not knowing where to start, Vaughan Evans has produced a book which would have been invaluable to me in realizing my objective without the sweat and toil that I experienced. I like the fact that it is particularly user friendly, setting down the essential preparation before launching into the essentials required for the business plan and finishing with not just advice on the conclusion but also on an executive summary. There is a useful and lively case study on a small hotel/spa business plan that runs throughout each chapter, but it also cleverly extracts the lessons from real life examples that we can readily relate to, from Lonely Planet to LoveFilm, The Beatles to Woolworths. This book is a must for managers and entrepreneurs looking to impress the people that matter - those that will provide the backing, be it your board, your bank manager or an outside investor.
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Format: Paperback
When you watch Dragons' Den and see how ill-structured some of the pitches are, you may think to yourself that this is entertainment, this is TV, and in the real world business people are much more rigorous in their pitches and plans. Not so. What you see on TV is very often what investors and bankers see before them - plans which represent little more than wishful thinking. What financiers need is analytical rigour. They want to know that there is a market for what is being sold, that there aren't a bunch of other guys doing more or less the same thing to attack this market and that this business will generate more revenue than cost.

Vaughan Evans's guide to business planning views the whole process from the backer's perspective. If you set out what they need, you have every chance of winning their backing. If you don't, you won't. It is clearly written, full of lively examples and packed with insight. It could be the best investment you'll make in setting up or growing your business.
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Format: Paperback
I like the book: The evolving case study works, the writing style is refreshingly straightforward, and - above all - it provides wise, practical advice.

Gloomy economic times are a good time to be setting up a new business. If you can make it work in this environment then your business is likely to benefit from a competitive advantage when economic growth returns. However, you have to secure finance to set up your business. Whether this your own money or raised from a third-party you need a compelling business case for the investment.

When times are tough, investors will only finance those businesses that they can easily understand and which have a high chance of success. So you need to develop your business case with investors' needs in mind; What do they want to know rather what do you want to tell them?

Just as when you sell your product or service, you have to differentiate yourself AND your business in the minds of investors to raise finance. Simply having a great product or service is not sufficient. This insightful book - rare in its genre - walks you though how to do just this.

This is a book that's well worth reading and having on your shelf even if your business idea is an early dream at this stage.
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Format: Paperback
I enjoyed this book immensely. As someone who has written business plans, indeed advised others on how to do so, this book provides new perspectives on the challenge. So whether this is new to you, or you're on experienced business plan writer, I think you'll find something valuable. It's full of practical tips and detailed guidance. For the those more financially challenged, the chapter on Financials and Forecasts provides the most straightforward explanation of the critical terms, their meaning and how to calculate them, that I have seen.

If you have to write a business plan, you should definetly buy this book.
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I'll keep this short. If you are writing a business plan for the first time then you need this book.If you are writing (as I was) a business plan having secured funding for previous ventures you still need this book. It is laser beam focused on getting the right information in front of the right person (your potential backer). I cannot recommend this highly enough.
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