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Favourite Copywriting Books

E. RIVIS
 
Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
"One of my all-time favourite copywriting books."
How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them
How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them
"This book began my journey into great copywriting technique."
Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time
"Fantastic introduction to writing effective online copy."
Don't Make Me Think!: A Common Sense Approach to Web Usability
Don't Make Me Think!: A Common Sense Approach to Web Usability
"Okay it's about Usability - but Steve's awesome book contains sterling advice on what makes web copy effective."
Outrageous Advertising That's Outrageously Successful
Outrageous Advertising That's Outrageously Successful
"As a 'reserved Brit' I find this book outrageous! (And very, very good)."
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
"Keep this within arms reach of your keyboard. Practical and useful."
Ogilvy on Advertising
Ogilvy on Advertising
"Essential reading for anyone who wants to produce adverts that sell."
Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
"Not about copywriting, but read it and you'll understand why it's here."
The Magic of Thinking Big
The Magic of Thinking Big
"Want to write copy that's sells? I discovered you need to think big to write big. Anything less produces weak copy. Read this as part of your copywriting curriculum."