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Fast/Forward: Make Your Company Fit for the Future Hardcover – 1 Apr 2017


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Review

"Much as Descartes' Error challenged traditional ideas about the primacy of rationality over emotions, Birkinshaw and Ridderstrale's marvelously timed book shows that the way forward for organizations and their leaders is not more data but better intuition and more leaps of faith. Far from being a nuisance to be minimized, the authors demonstrate how emotions are essential for decisive action and competitive advantage in a world overwhelmed by information."--Herminia Ibarra "INSEAD and Author of Act Like a Leader, Think Like a Leader "

"Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions--providing practical ways to cultivate to those qualities."--Jeffrey Pfeffer "Stanford University, author of Power: Why Some People Have It--and Others Don't "

"If you are looking for guidance on how to navigate today's disruptive business world, this book is for you. Julian Birkinshaw and Jonas Ridderstrale show how the most agile and decisive companies are built on a new operating model, adhocracy, that puts action front and center, rather than formal authority. With plenty of current examples, as well as historical anecdotes, the authors show how to apply this way of working to your own company "keeping you ahead of the curve."--Kemal Malik, Board Member "Bayer AG "

"Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future."--Anita McGahan "Rotman School of Management, author of How Industries Evolve "

"Julian Birkinshaw and Jonas Ridderstrale are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners."--Joe Kaeser, President and CEO "Siemens AG "

"Though the 'Information Age' has brought unprecedented insight, it is accompanied by a data deluge that can feel paralyzing at times. Indeed, Fast/Forward suggests that the data tsunami is drowning decisive action and draining leadership attention. With practical advice on how leaders can become more alert, agile, curious, and emotionally connected, Julian and Jonas set out a new, must-read playbook."--David Craig, President, Financial & Risk Business "Thomson Reuters "

"Most large companies are prisoners of an industrial-era worldview that shapes everything they do. In Fast/Forward, Julian Birkinshaw and Jonas Ridderstrale show how the classic bureaucracy - with its emphasis on formal position and top-down decision making - is giving way to meritocracy and adhocracy as alternative ways of organising. These new models are the basis for a fundamentally more agile and decisive approach to business."--Gary Hamel "London Business School and author of What Matters Now "

"This book tackles the key challenge facing all big firms today: staying relevant in a world of accelerating change. A great read, packed with concrete business insights"--Nitin Paranjpe, President, Home Care "Unilever "

-Much as Descartes' Error challenged traditional ideas about the primacy of rationality over emotions, Birkinshaw and Ridderstrale's marvelously timed book shows that the way forward for organizations and their leaders is not more data but better intuition and more leaps of faith. Far from being a nuisance to be minimized, the authors demonstrate how emotions are essential for decisive action and competitive advantage in a world overwhelmed by information.---Herminia Ibarra -INSEAD and Author of Act Like a Leader, Think Like a Leader -

-Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions--providing practical ways to cultivate to those qualities.---Jeffrey Pfeffer -Stanford University, author of Power: Why Some People Have It--and Others Don't -

-If you are looking for guidance on how to navigate today's disruptive business world, this book is for you. Julian Birkinshaw and Jonas Ridderstrale show how the most agile and decisive companies are built on a new operating model, adhocracy, that puts action front and center, rather than formal authority. With plenty of current examples, as well as historical anecdotes, the authors show how to apply this way of working to your own company -keeping you ahead of the curve.---Kemal Malik, Board Member -Bayer AG -

-Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.---Anita McGahan -Rotman School of Management, author of How Industries Evolve -

-Julian Birkinshaw and Jonas Ridderstrale are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.---Joe Kaeser, President and CEO -Siemens AG -

-Though the 'Information Age' has brought unprecedented insight, it is accompanied by a data deluge that can feel paralyzing at times. Indeed, Fast/Forward suggests that the data tsunami is drowning decisive action and draining leadership attention. With practical advice on how leaders can become more alert, agile, curious, and emotionally connected, Julian and Jonas set out a new, must-read playbook.---David Craig, President, Financial & Risk Business -Thomson Reuters -

-Most large companies are prisoners of an industrial-era worldview that shapes everything they do. In Fast/Forward, Julian Birkinshaw and Jonas Ridderstrale show how the classic bureaucracy - with its emphasis on formal position and top-down decision making - is giving way to meritocracy and adhocracy as alternative ways of organising. These new models are the basis for a fundamentally more agile and decisive approach to business.---Gary Hamel -London Business School and author of What Matters Now -

-This book tackles the key challenge facing all big firms today: staying relevant in a world of accelerating change. A great read, packed with concrete business insights---Nitin Paranjpe, President, Home Care -Unilever -

About the Author

Julian Birkinshaw is Professor and Chair of Strategy and Entrepreneurship at the London Business School. An acclaimed expert on innovation, entrepreneurship, and renewal in large corporations, he is the author of twelve books. His research and commentary have been featured in The Economist, The Wall Street Journal, The Huffington Post, and Bloomberg Businessweek. Jonas Ridderstrale is a renowned business thinker and speaker. Jonas' diverse client list includes Fortune 500 companies, major government bodies, sports teams, and trade unions. A Visiting Professor at Ashridge Business School, he is the author of four books: Funky Business (2000), Karaoke Capitalism (2004), Funky Business Forever (2007), and Re-energizing the Corporation (2008).

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