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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business Paperback – 22 May 2008

4.4 out of 5 stars 29 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Kaplan Publishing; Revised and expanded ed edition (22 May 2008)
  • Language: English
  • ISBN-10: 1427797102
  • ISBN-13: 978-1427797100
  • Product Dimensions: 18.9 x 1.8 x 24.6 cm
  • Average Customer Review: 4.4 out of 5 stars 29 customer reviews
  • Amazon Bestsellers Rank: 93,100 in Books (See Top 100 in Books)
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Product description

Review

“For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read.” —Tim Gunn, Bravo's Project Runway

“For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary’s comprehensive advice is required reading.” —Peter D. Arnold, President, Cynthia Rowley

“It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace.  It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer.” —Steven Kolb, Executive Director, Council of Fashion Designers of America

"For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway
"For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley
"It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America

Synopsis

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of "The Fashion Designer Survival Guide" addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA)."

The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: how to create a viable business plan; figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity; the best sources for fabric and materials; navigating the pitfalls of production both at home and abroad; marketing, branding, and getting the product into the stores and into the customer's closets; romancing the press, dressing celebrities, and creative publicity techniques; and, producing a runway show that will get results.

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