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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry Paperback – Unabridged, 3 Apr 2009

3.8 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Pan; Main Market edition (3 April 2009)
  • Language: English
  • ISBN-10: 0330444883
  • ISBN-13: 978-0330444880
  • Product Dimensions: 13.1 x 2.6 x 19.7 cm
  • Average Customer Review: 3.8 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: 1,071,319 in Books (See Top 100 in Books)
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Product description

Book Description

An insightful history of PR by one of its leading practitioners.


"The Fame Formula" is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed.These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture. Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.'A brilliantly original account of a neglected subject' - Stephen Bayley. 'Fascinating of Britain's top publicists tells all about what fame is, how to get it, and what to do with it' - Lord Saatchi.

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