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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) by [Blythe, Jim]
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) 1st , Kindle Edition

5.0 out of 5 stars 1 customer review

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Product description

Review

'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this the book for you' -


Emeritus Professor Michael J Baker

About the Author

Jim Blythe has been a Merchant Navy officer, ladies’ hairdresser, business consultant, rock musician, truck driver, company director, and playwright. All before becoming an academic! He’s currently trying to learn to grow vegetables, with limited success, has started playing drums in a samba band, and is about to study for a degree in modern languages. You’ll certainly be entertained by Jim’s experiences and passion for learning.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has also written open-learning packs for international training organisations, has been a senior examiner for the Chartered Institute of Marketing, holds four real degrees and one fake one, and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of Come Dine With Me. Perhaps this latest edition of Consumer Behaviour will redress the balance a bit.


Product details

  • Format: Kindle Edition
  • File Size: 1116 KB
  • Print Length: 160 pages
  • Publisher: SAGE Publications Ltd; 1 edition (23 Oct. 2006)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00D3IZQS2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,275,022 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
Having just completed the marketing strategy course on my MBA, which involved reading literally thousands of pages, most of which seemed to repeat themselves, it was a pleasure to read this short overview book about marketing from Jim Blythe. He covered most of what I had already learnt, also punctured some myths and introduced me to some new authors on marketing and strategy, and manages to write in a very involving and humourous manner. He even manages to get a Fabulous Furry Freak Brothers quote in there!
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