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Facing the Other Way: The Story of 4AD (LIMITED EDITION) Hardcover – 15 Nov 2013
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‘4AD get the lavish label history they deserve’ – MOJO
‘Aston has impressive access to some of rock’s most reclusive figures’ – Q
‘The book is an exquisite reflection of 4AD itself―extravagant, atmospheric, and rich in texture and timbre.’ – PITCHFORK
‘Facing The Other Way represents one of the greatest stories to emerge from rock and roll's modern history’ – DROWNED IN SOUND
‘The conviction of Aston's storytelling blows dust off the needle so that those records and their often magical beauties are dragged out to be admired once again… Compelling stuff’ – MOUTH MAGAZINE
'Martin Aston's 600-page chronicle is a suitable extravagant enterprise' – GUARDIAN
“A fanatically scholarly account of the definitive art-pop label of the 1980s.” – THE TIMES LITERARY SUPPLEMENT
About the Author
Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Björkgraphy (Simon & Schuster, 1996). ‘I’ve until now avoided writing more books as I enjoy occasionally leaving the house,’ he says. ‘Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it’s been as compelling as it’s been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.’
Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.
Top customer reviews
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Been playing Cocteaus & This Mortal Coil on repeat since starting the book.
It all seemed so sad but I had no idea what was happening Deborah was the soul of discretion as were her successors. This book is an in depth history of the greatest indie label ever known and it explains all the mysteries It mentions every release and brief band histories of every act on the label. It also gives brief descriptions of everyone who worked in the office or for the Art Department headed by Vaughan Oliver.
The real beauty of the book is that despite its exhaustive insight it is a fantastic read that doesn't get bogged down in the fine detail and tries to give balanced views of all the arguments. I never knew Ivo's crisis was caused by severe depression and I feel so sad for the poor guy in his wilderness years, I myself got hit by depression so badly I did not want to listen to music anymore, like Ivo I am better now but its a horrible feeling.
I can thoroughyl recommend this book to anyone and I have to hope all the people who were involved at 4AD are happy
in their lives. Being involved with the label was a labour of love and has affected all of them in a way that does not happen in most offices. I imagine the writer also suffered severe withdrawal symptoms after his work was finished. If you are a fan of the label or its bands or not but just are interested in music read this book one of the best around.
All key players are interviewed and no stone left unturned.
The book works on a number of levels.
As it intention the study of 4AD and it's influence on music and culture.
Also a fascinating look at the business side of the music world and the impact of running an independent label.
Finally,the personal side of being in a band and how the business can change people.
I found myself running to pull out albums by bands I'd half forgotten and ordering some that had passed me by.
An excellent read.
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I bought this for a futher insight into the mind of Ivo and his label, 4AD.Read more