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Facebook Marketing: Leverage Social Media to Grow Your Business Paperback – 28 Aug 2008

3.4 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: QUE; 1 edition (28 Aug. 2008)
  • Language: English
  • ISBN-10: 0789738023
  • ISBN-13: 978-0789738028
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 897,952 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Steven Holzner is the award-winning author of 112 books and has been a contributing editor at PC Magazine. His books have sold three million copies and have been translated into 18 languages.He specializes in web topics such as Facebook. He has been marketing his own companies on the Web for years, using marketplace experience; banner ads; Google,Yahoo!, and MSN pay-per-click campaigns; viral marketing; Usenet marketing; and more. He’s a web entrepreneur and has three online companies, which keep him busy.

Customer Reviews

Top Customer Reviews

Format: Paperback
The blurb above says the author has written 112 books, and the blurb in this 2009 book says 108, I am surprised it is not higher as 'writing a book' seems to be mostly copying and pasting screenshots and rephrasing the help text from Facebook. To be fair he has also asked a few pundits to share 'secrets' with him. None of them seem to be that qualified to do so and mostly it is the same pundit. What is really disappointing about this book though, beyond the lack of content and poor style is that it is totally missold. The book spends nearly all its time taking the reader through making a page and other basic features of being a Facebook *user*. Little if any time is devoted to *marketing* in Facebook. Where are the case studies of organisations and campaigns that have been successful? Where is the analysis? Where are the trends? What should one bear in mind (beyond the chillingly obvious, 'don't spam')? There is a great book to be written about social media and marketing. This is so very not it.
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Format: Paperback
A pretty poor book. Doesn't tell much about marketing at all. It seems like an instruction book on how to use facebook, and lets face it, most people who want to market on facebook already will have some basic knowledge, and this book does little to add to that knowledge.
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Format: Paperback Verified Purchase
An OK book with some sounds marketing principals, but too out of date to be truly useful.
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Format: Paperback Verified Purchase
This is an excellent and in depth review of a very popular book. It is however very difficult for any author on this subject to keep up to date as FB are continually updating their page presentations.

However a great read and some excellent tips.

Would recommend to all.
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