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Facebook Marketing: An Hour a Day Paperback – 11 May 2010

3.3 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 312 pages
  • Publisher: Sybex; Original edition (11 May 2010)
  • Language: English
  • ISBN-10: 0470569646
  • ISBN-13: 978-0470569641
  • Product Dimensions: 19 x 2.3 x 23.4 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 731,176 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

a worth reading book for social savvy marketeers who wish to improve their tactics and tools.   (Business Network, February 2011).

From the Back Cover

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step–by–Step Guide

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay–per–click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands–on guide.

  • Understand how Facebook fits into the social media landscape

  • Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics

  • Learn about Fan Pages and Groups and establish a winning corporate presence

  • Create a following with compelling content, Facebook ads, contests, events, and more

  • Integrate Facebook Connect to add social media features to your website

  • Use analytics to monitor and test your results so you can see what′s working with your target audience

  • Create clear, effective Microsoft Excel dashboards for reporting results

You′ll also find:

  • Advanced Facebook features and capabilities, including applications

  • Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

  • Information about valuable third–party resources and links

  • A look at the future of Facebook marketing from industry luminaries

Praise for Facebook Marketing: An Hour a Day

"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope–it–works community to a well–performing channel for marketing and communications."
Adam Weinroth, VP of Strategic Marketing, Demand Media

"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real–world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
Brian Goldfarb, Director, Developer Platform, Microsoft

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Customer Reviews

3.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
This book fell into the trap of spending the first 100 pages going over what Facebook is, how it started, and the very basics of opening an account etc. All interesting stuff, but no meat.

I also didn't like the page layout and pictures. I think someone can come along and tackle this subject better.
1 Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Verified Purchase
First off, do buy this book and the others associated with it as they are handy guides to have and very informative. However it perhaps lacked everything I wanted to know and spent in my opinion too long waffling about things, as a successful entrepreneur I wanted quick access to solve things with face book, so I found this book slow for that but its worth the buy so do get it, don't be put off i would seriously suggest purchasing this one!
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Format: Paperback Verified Purchase
This book is a great resource for anyone who requires an insight into maximising Facebook marketing. Co-written by the amazing Mari Smith, so you know it's good!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x97818354) out of 5 stars 35 reviews
43 of 45 people found the following review helpful
HASH(0x97a813a8) out of 5 stars An Excellent Guide 7 July 2010
By Janet Barclay - Published on Amazon.com
Format: Paperback Verified Purchase
Before reading the book, I had thought it would explain how you can maintain a strong presence for your business in only 60 minutes a day, but that's not quite what it's about. It is actually a sixteen-week program, taking you from planning to implementation and evaluating your results. Every day has an assigned task which should take approximately one hour to complete, making it ideal for readers who prefer a practical, structured approach to learning.

The "course outline" is as follows:

Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration

There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.

Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.

Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
53 of 57 people found the following review helpful
HASH(0x97e48db0) out of 5 stars Indespensible Resource Plus Get More Resources Online 3 May 2010
By Ark Lady (Diana L Guerrero) - Published on Amazon.com
Format: Paperback Verified Purchase
Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.

I first met Mari Smith online as I was getting my profile and fan pages up and operating.

Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.

What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.

In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.

I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.

Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.

This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
29 of 32 people found the following review helpful
HASH(0x97e48cb4) out of 5 stars Better Than Many $500 Courses I've Bought 7 May 2010
By William T. Harrison - Published on Amazon.com
Format: Paperback Verified Purchase
I heard one of the authors give an awesome presentation at a conference last year, so I was eagerly awaiting this book. Fortunately it didn't disappoint! Lots of great specific, actionable how-to instructions -- just what I need to get my Facebook marketing going. In fact, the book is better than many courses I've bought from other marketing experts for $500+ (and some of those were pretty good too). Highly recommended.
10 of 11 people found the following review helpful
HASH(0x97aef294) out of 5 stars Wearing out my yellow highlighter 7 July 2010
By Amazon Customer - Published on Amazon.com
Format: Paperback
I started reading Mari Smith and Chris Treadaway's new book, Facebook Marketing: An Hour a Day and it is slow going.

It is NOT slow reading because it is poorly written or dull.

I'm reading it slowly because I am literally using up my yellow highlighter marking important passages. Then I have to pause to write little margin notes. And then of course I must put those little sticker bookmarks on pages I know I'll want to refer back to again and again.

Not to mention that I have to jot down ideas gleaned from Smith and Treadway in a little notebook I keep with me at all times.

And all that doesn't include the time I spend being envious of these two and their brilliant ideas. I just wish I had written this book instead.

Treadaway and Smith have written that rare book that balances in-depth, expert advice without leaving the newbe behind in the dust. It is just packed with actionable ideas any marketer can use to take advantage of the breathtaking potential of Facebook to promote their business.
12 of 14 people found the following review helpful
HASH(0x97a81990) out of 5 stars A guided tour to Facebook mastery 4 May 2010
By John Jantsch - Published on Amazon.com
Format: Paperback
Facebook is so hot right now that businesses are jumping in without a plan or clue. This book is the kind of tool you need to dig in and create a strategy and master the technical stuff that can create so much frustration for the business owner already strapped for time.

The book will also help marketers demonstrate to CEOs and department heads reluctant to explore Facebook and other social media platforms how to treat Facebook as in integrated part of the marketing whole.

John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
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