- Paperback: 312 pages
- Publisher: Sybex; Original edition (11 May 2010)
- Language: English
- ISBN-10: 0470569646
- ISBN-13: 978-0470569641
- Product Dimensions: 19 x 2.3 x 23.4 cm
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 840,834 in Books (See Top 100 in Books)
- See Complete Table of Contents
Facebook Marketing: An Hour a Day Paperback – 11 May 2010
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a worth reading book for social savvy marketeers who wish to improve their tactics and tools. (Business Network, February 2011).
From the Back Cover
Create an Integrated, Effective Facebook Strategy for Your Organization, A Step–by–Step Guide
Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.
Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay–per–click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands–on guide.
Understand how Facebook fits into the social media landscape
Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics
Learn about Fan Pages and Groups and establish a winning corporate presence
Create a following with compelling content, Facebook ads, contests, events, and more
Integrate Facebook Connect to add social media features to your website
Use analytics to monitor and test your results so you can see what′s working with your target audience
Create clear, effective Microsoft Excel dashboards for reporting results
You′ll also find:
Advanced Facebook features and capabilities, including applications
Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Information about valuable third–party resources and links
A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day
"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope–it–works community to a well–performing channel for marketing and communications."
Adam Weinroth, VP of Strategic Marketing, Demand Media
"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real–world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages
"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
Brian Goldfarb, Director, Developer Platform, Microsoft
Top Customer Reviews
I also didn't like the page layout and pictures. I think someone can come along and tackle this subject better.
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
The "course outline" is as follows:
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.
Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.
Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!