- Paperback: 384 pages
- Publisher: Virgin Books; First Paperback Edit edition (10 Feb. 2011)
- Language: English
- ISBN-10: 9780753522752
- ISBN-13: 978-0753522752
- ASIN: 0753522756
- Product Dimensions: 12.6 x 2.4 x 19.8 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (36 customer reviews)
- Amazon Bestsellers Rank: 110,159 in Books (See Top 100 in Books)
The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company Paperback – 10 Feb 2011
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"David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise" (Observer)
"Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity" (Scotsman)
"A well-reported account of the first six years of one of the most important companies on earth" (Financial Times)
"Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" (The Economist)
"A compelling account of the origins and prospects of the social networking giant" (The Week)
'David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise' ObserverSee all Product description
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Top Customer Reviews
There were two concerns when I started reading the book. The first one was that the author, David Kirkpatrick had clearly been given a great deal of access to Facebook and you couldn't expect him to be too critical of the company given his apparent closeness to the founder and key staff. Second, that the book would be an excited and prophetic account about the 'Facebook miracle' hyping once more an already over-hyped subject.
After finishing the book I feel that Kirkpatrick was able to tell the story of Facebook in a revealing way and that his proximity to the company was a real asset in understanding the guiding thinking and philosophy behind the company. We learn how the founder approached some major challenges and changes to the platform, from the expansion outside of the Ivy league network of US unversities, to the introduction of newsfeeds and it's subsequent user rebellion as well as global expansion. It delves a little too much in the equity structure and on-going discussion about selling or not selling and who thought what when. It fails to truly critize Facebook in any significant way - although it raises the privacy issues and concerns, you still end up feeling that Mark Zuckenberg is a visionary genius who had figured it out from the beginning (which he probably is - but you leave feeling you needed a more balanced account to be convinced).Read more ›
I ordered the book second-hand and didn't actually pick it up for some time because it's a substantial paperback and the typescript is very small. In other words, there was a lot there to read and again, I'm not really into that sort of literature.
When I did start reading this book I was very pleasantly surprised and found it hard to put down. Not only is the story behind Facebook very interesting and fast-paced, but the author of this book has a most enjoyable style of writing. He managed to put together a most readable, engaging and at times even entertaining account of the conception and development of Facebook. The author did have amazing access to people that mattered, people on the "front line", but - in my opinion - painted a fair and not uncritical picture of the company and the people behind it.
If you're in any way interested in social media, you could do a lot worse than to pick up this book. I still won't open a Facebook account though, now even less so than before as I have learnt so much more about the privacy issues connected with it.
That said, if you’re looking for the early years, the story of how Mark Zuckerberg created TheFacebook.com from his college dorm room and the subsequent adventures and investments that followed, then this book is definitely for you. Luckily, that was exactly what I was hoping for, and so I enjoyed this book immensely.
Part of that is probably down to the skill of the author, who’s a veteran of the tech journalism scene after spending many years as the senior editor for internet and technology at Fortune magazine. He’s earned his stripes already, and that’s what allowed him access to the inner workings of the company, including some of the people who you really need to hear from in a book like this, the ones who remember Mark from before he was a billionaire.
I work in social media marketing, and it’s always useful to know more about the social networks that you’re using even if it doesn’t directly affect your ability to use the platform. I like to know as much as I possibly can about what I’m doing, and Facebook is the biggest social network in the world – if you’re working in a similar job role, then it’s not a bad idea for you to give it a read, too.
Even for the average reader, it’s still pretty interesting to find out more, especially if you spend a lot of time on Facebook. Somehow, knowing a bit more about the company and its ethos seems to change the way in which you look at it. It’s easy to take things for granted, but when you consider the amount of time that the average person spends on Facebook, you start to realise you ought to know more.
Most Recent Customer Reviews
Great book... but also a very important book given how big this social media site has become. Really glad I read it.Published 6 months ago by Byron
Straight forwards no glamour account of the growth of the phenomenon of Facebook, from no where to the top of the world! Can it be sustained? I guess time will tellPublished 14 months ago by Amazon Customer
An interesting retrospective of the growth of this remarkable company. You get the feeling that it's slightly sanitised, but there is a lot of "behind the curtain" detail... Read morePublished 16 months ago by Jeremy Webb
An interesting read although now quite some years are to be updated in a postscript. Worth buying and reading though.Published 16 months ago by Mrs Lorna Baldry
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