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The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company by [Kirkpatrick, David]
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The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company Kindle Edition

4.3 out of 5 stars 33 customer reviews

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Review

“A thoughtful, even-handed analysis of the Web site’s impact. . . . "The Facebook Effect" leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power.”

--David Pogue, "The New York Times Book Review"



“Kirkpatrick’s amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it ’s fascinating to read what resulted.”

--Chris Anderson, editor of "Wired" and author of "The Long Tail"

“"The Facebook Effect" is actually two books in one. One part is the exhaustively reported story of Facebook’s founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact."

--Ethan Gilsdorf, "The Boston Globe"

“Fast-paced. . . . makes for gripping reading.”

--G. Pascal Zachary, "The San Francisco Chronicle"

“Kirkpatrick’s telling of the early days of Facebook is exciting. . . . His reporting skills are impressive.”

--Rachel Metz, "Associated Press"

“Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on.”

—Don Tapscott, "The Globe and Mail" (Toronto)

“Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world’s second-most-visited site after Google."

--Michiko Kakutani, "The New York Times

"

“A fascinating book.”

--Dan Fletcher, "Time

"

“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”

--Rich Jaroslovsky, "Bloomberg Businessweek

"

"Kirkpatrick's telling of the early days of Facebook is exciting. . . . His reporting skills are impressive."

--Rachel Metz, "Associated Press"

"Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on."

--Don Tapscott, "The Globe and Mail" (Toronto)

"Fast-paced. . . . makes for gripping reading."

--G. Pascal Zachary, "The San Francisco Chronicle"

"A fascinating book."

--Dan Fletcher, "Time

"

"Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it 's fascinating to read what resulted."

--Chris Anderson, editor of "Wired" and author of "The Long Tail"

""The Facebook Effect" is actually two books in one. One part is the exhaustively reported story of Facebook's founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact."

--Ethan Gilsdorf, "The Boston Globe"

"A thoughtful, even-handed analysis of the Web site's impact. . . . "The Facebook Effect" leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power."

--David Pogue, "The New York Times Book Review"



"Engrossing. . . . A detailed and scrupulously fair history of [Facebook]."

--Rich Jaroslovsky, "Bloomberg Businessweek

"

"Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world's second-most-visited site after Google."

--Michiko Kakutani, "The New York Times

"

"This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup."

--Walter Isaacson, author of "Einstein: His Life and Universe

"

Review

“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”

--Rich Jaroslovsky, "Bloomberg Businessweek

"


Product details

  • Format: Kindle Edition
  • File Size: 1346 KB
  • Print Length: 395 pages
  • Page Numbers Source ISBN: 1439102112
  • Publisher: Virgin Digital (26 Jun. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008BRF7ZC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars 33 customer reviews
  • Amazon Bestsellers Rank: #145,702 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
I just finished reading 'The Facebook Effect' about an hour ago, and I must admit that I was surprised by the book and it's content. It gave an intelligent account of the story of Facebook and real insight into the thinking of founder and CEO Mark Zuckenberg.

There were two concerns when I started reading the book. The first one was that the author, David Kirkpatrick had clearly been given a great deal of access to Facebook and you couldn't expect him to be too critical of the company given his apparent closeness to the founder and key staff. Second, that the book would be an excited and prophetic account about the 'Facebook miracle' hyping once more an already over-hyped subject.

After finishing the book I feel that Kirkpatrick was able to tell the story of Facebook in a revealing way and that his proximity to the company was a real asset in understanding the guiding thinking and philosophy behind the company. We learn how the founder approached some major challenges and changes to the platform, from the expansion outside of the Ivy league network of US unversities, to the introduction of newsfeeds and it's subsequent user rebellion as well as global expansion. It delves a little too much in the equity structure and on-going discussion about selling or not selling and who thought what when. It fails to truly critize Facebook in any significant way - although it raises the privacy issues and concerns, you still end up feeling that Mark Zuckenberg is a visionary genius who had figured it out from the beginning (which he probably is - but you leave feeling you needed a more balanced account to be convinced).
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Format: Paperback Verified Purchase
This book really surprised me. I'm not into business books. I'm not into IT. I don't even have a Facebook or Twitter account. I watched The Social Network on TV the other week, so many of my friends are Facebook users, and I became curious as to the story behind Facebook.
I ordered the book second-hand and didn't actually pick it up for some time because it's a substantial paperback and the typescript is very small. In other words, there was a lot there to read and again, I'm not really into that sort of literature.
When I did start reading this book I was very pleasantly surprised and found it hard to put down. Not only is the story behind Facebook very interesting and fast-paced, but the author of this book has a most enjoyable style of writing. He managed to put together a most readable, engaging and at times even entertaining account of the conception and development of Facebook. The author did have amazing access to people that mattered, people on the "front line", but - in my opinion - painted a fair and not uncritical picture of the company and the people behind it.
If you're in any way interested in social media, you could do a lot worse than to pick up this book. I still won't open a Facebook account though, now even less so than before as I have learnt so much more about the privacy issues connected with it.
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Format: Hardcover
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
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Format: Kindle Edition Verified Purchase
Much as been said and written about the phenomenal success, since it's start-up in 2004, of the ubiquitous social networking site, Facebook. From humble beginnings, but with hindsight inspirational foresight and determination,and whilst in his first year at Harvard, Mark Zukerberg and his coterie drove through with almost a religious fervour his concept of the future of global communications, into a mammoth modern technology company.

That company Facebook has now been morphed into a massive concern with upwards of 500 million of us having joined up to socialise among family and friends, make new acquaintances, and 'rubber-neck' other's lives and goings-on. It also allowed us a freedom and flexibility of instant communication and networking that hitherto had not been available to the great unwashed masses.

David Kirkpatrick's most competent and engagingly attention-holding book 'The Facebook Effect' does an excellent job in tracking the growth of the Google Business from the early days at Harvard through until 2010, including all of it's teething troubles and growth pains, warts and all. He was given extensive access to Zuckerberg and his team which helped him build up a very clear and concise understanding of how 'Facebook' bludgeoned it's way into our affections. That the company is now valued at $15 billion is testament indeed, to this contemporary geek culture.

So what happens now? Quoting from the eminent Science Fiction Author Timothy Zahn " For a change, lady-luck seemed to be smiling on me. Then, again, maybe the fickle wench was just lulling me into a false sense of security while she reached for the hard rock.
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