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The Facebook Effect: The Inside Story of the Company that is Connecting the World Paperback – 1 Jul 2010

4.4 out of 5 stars 36 customer reviews

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Paperback, 1 Jul 2010
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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (1 July 2010)
  • Language: English
  • ISBN-10: 0753522748
  • ISBN-13: 978-0753522745
  • Product Dimensions: 13.5 x 2.8 x 21.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 906,029 in Books (See Top 100 in Books)

Product Description


"Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it's fascinating to hear what resulted" (Chris Anderson, Editor of Wired and author of The Long Tail)

"A carefully reported book that should change the way you think about a very unusual enterprise ... does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg" (Forbes)

"Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company" (New York Times)

"Mr. Kirkpatrick doesn't coddle his subject, yet he presents Mr. Zuckerberg's point of view much more comprehensibly than we have seen it before ... The author lets you get inside Mr. Zuckerberg's head" (Wall Street Journal)

"Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" (The Economist)

Book Description

The inside story of the greatest business and social phenomenon of our age.
'David Kirkpatrick has written a fascinating and timely account of the amazing rise of Facebook. It is essential reading for anyone interested in the future of business and the internet.' Sir Richard Branson

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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Paperback
I just finished reading 'The Facebook Effect' about an hour ago, and I must admit that I was surprised by the book and it's content. It gave an intelligent account of the story of Facebook and real insight into the thinking of founder and CEO Mark Zuckenberg.

There were two concerns when I started reading the book. The first one was that the author, David Kirkpatrick had clearly been given a great deal of access to Facebook and you couldn't expect him to be too critical of the company given his apparent closeness to the founder and key staff. Second, that the book would be an excited and prophetic account about the 'Facebook miracle' hyping once more an already over-hyped subject.

After finishing the book I feel that Kirkpatrick was able to tell the story of Facebook in a revealing way and that his proximity to the company was a real asset in understanding the guiding thinking and philosophy behind the company. We learn how the founder approached some major challenges and changes to the platform, from the expansion outside of the Ivy league network of US unversities, to the introduction of newsfeeds and it's subsequent user rebellion as well as global expansion. It delves a little too much in the equity structure and on-going discussion about selling or not selling and who thought what when. It fails to truly critize Facebook in any significant way - although it raises the privacy issues and concerns, you still end up feeling that Mark Zuckenberg is a visionary genius who had figured it out from the beginning (which he probably is - but you leave feeling you needed a more balanced account to be convinced).
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Format: Hardcover
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
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Format: Paperback Verified Purchase
This book really surprised me. I'm not into business books. I'm not into IT. I don't even have a Facebook or Twitter account. I watched The Social Network on TV the other week, so many of my friends are Facebook users, and I became curious as to the story behind Facebook.
I ordered the book second-hand and didn't actually pick it up for some time because it's a substantial paperback and the typescript is very small. In other words, there was a lot there to read and again, I'm not really into that sort of literature.
When I did start reading this book I was very pleasantly surprised and found it hard to put down. Not only is the story behind Facebook very interesting and fast-paced, but the author of this book has a most enjoyable style of writing. He managed to put together a most readable, engaging and at times even entertaining account of the conception and development of Facebook. The author did have amazing access to people that mattered, people on the "front line", but - in my opinion - painted a fair and not uncritical picture of the company and the people behind it.
If you're in any way interested in social media, you could do a lot worse than to pick up this book. I still won't open a Facebook account though, now even less so than before as I have learnt so much more about the privacy issues connected with it.
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Format: Paperback Verified Purchase
I work in the IT industry. I have read books to do with Amazon, Yahoo, Ebay, the Google Story and this is one of the best of the lot. I was intrigued about how Facebook could actually attract 500 million users. Something that still surprises me as the site offers nothing that special. This book is a perfect insight into the creation of the site and the the truth about how it all progressed and covers the entire Facebook story
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Format: Paperback
The Facebook Effect claims to be “The Real Story Behind THE SOCIAL NETWORK”, and I believe it was even used as source material for the movie of the same name. It certainly does offer a great glimpse into Facebook’s early days, although things have moved along even further since the book’s publication and Facebook has morphed into a huge behemoth that the author could never have predicted.

That said, if you’re looking for the early years, the story of how Mark Zuckerberg created from his college dorm room and the subsequent adventures and investments that followed, then this book is definitely for you. Luckily, that was exactly what I was hoping for, and so I enjoyed this book immensely.

Part of that is probably down to the skill of the author, who’s a veteran of the tech journalism scene after spending many years as the senior editor for internet and technology at Fortune magazine. He’s earned his stripes already, and that’s what allowed him access to the inner workings of the company, including some of the people who you really need to hear from in a book like this, the ones who remember Mark from before he was a billionaire.

I work in social media marketing, and it’s always useful to know more about the social networks that you’re using even if it doesn’t directly affect your ability to use the platform. I like to know as much as I possibly can about what I’m doing, and Facebook is the biggest social network in the world – if you’re working in a similar job role, then it’s not a bad idea for you to give it a read, too.

Even for the average reader, it’s still pretty interesting to find out more, especially if you spend a lot of time on Facebook. Somehow, knowing a bit more about the company and its ethos seems to change the way in which you look at it. It’s easy to take things for granted, but when you consider the amount of time that the average person spends on Facebook, you start to realise you ought to know more.
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