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Facebook Business Basics: The Jargon-Free Guide to Simple Facebook Success Kindle Edition
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I liked how this book first talked about, Social Media Managers. These were the first thing that came to mind when I started this book, and the author breaks down exactly what they do, why they may or may not be worth it, and what to look for in a good manager.
The author really does break it down to the basics. He has a Jargon-Buster that defines every word from Add to Wall. The author also goes over how to set up your Facebook account, page, and group (and tells you the difference between the three)
The real reason I find this book a necessity for businesses is that it lays out how to create an effective Facebook Campaign and get it out there to the world! The author goes over some problems that may occur, and then (of course) goes over the multitude of solutions to each of those problems!
Despite the title, the book also does go into Pinterest, LinkedIn, and Twitter, however they are only brief discussions.
Overall, 5/5, this book is a great resource for businesses (big or small) to get set up on Facebook and be successful on a previously unknown platform.
However its greatest strength is that it also stresses how to use the page when completed to maximum effect including having reasonable expectations, creating a sound marketing strategy and serving the community generally.
Plus the author has been happy to answer questions and clarifications by email - which has been incredibly useful - 5 stars
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