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FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success (The FT Guides) Paperback – 23 Jun 2011

4.9 out of 5 stars 126 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (23 Jun. 2011)
  • Language: English
  • ISBN-10: 0273745824
  • ISBN-13: 978-0273745822
  • Product Dimensions: 15.7 x 1.4 x 23.2 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (126 customer reviews)
  • Amazon Bestsellers Rank: 337,593 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

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Review

“Despite years of sales and training experience, when I first started Business Networking I found it really hard to do. Over the last five years, I have learnt a lot about networking; then I read this excellent, highly practical book, only to find out so much more about business networking. It is written in an easy to read, down to earth style that makes it simple to learn lessons (and there are loads of them). Even if you are an experienced networker (combining online and offline), I highly recommend you read this book.

If you are new to networking, nervous about or not getting enough results from your networking  - you definitely need to buy this book.”
Jon Baker – Business Coach with Venture-now


“If you ever thought face to face or social networking was difficult or would not work for you – think again! This book makes it easy and really shows why networking online and offline should be your first choice in how to do more business, more enjoyably than ever before. It should be your networking Bible!”
Bruce King - Author of How To Double Your Sales


"If you want to achieve workplace success, and build a strong personal brand, then business networking is critical. Take the first step to understanding and implementing networking strategies by reading Heather's book!"
Dan Schawbel, author of Me 2.0 and founder of Millennial Branding, LLC


“A great practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.”
Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute


“If business networking was an applied science, Heather Townsend’s book would be the curriculum, survival guide and roadmap to this often misunderstood aspect of life and business.  Having studied and interviewed the UK and the world’s top thought leaders on the subject, coupled with her own practical experience, this book offers an objective overview, discussing business networking’s global principles which are clearly laid out and explained. 

Whether it be face-to-face, or making connections through twitter, every aspect of connecting with others is uncovered and explained.  Readers can hope to have a shifted perception about how they should view networking but most importantly, to learn how to stop wasting time and invest in the actions which, further down the line, will lead to personal referrals or valuable connections – the end goal.  This guide should be read by entrepreneurs, job seekers, employees on all levels, and, in my opinion, high school kids ready to take on the world.  Nothing evangelical, easy-to-read, practical and highly recommended.”
David Stoch, Director, Meerkat PR.


“There are few people as proficient as Heather in both face-to-face and online networking. Queen of Twitter and founder of the impressive Executive Village network, she shares her knowledge in a very practical way in this really valuable handbook. It will give you the confidence and tools you need to excel in both worlds, joining up your on- and offline activity for networking success. I’d recommend this book to anyone in business – whether you are looking to build a company or boost your professional career.”
Sonja Jefferson, Director of Valuable Content


“Heather delivers the ultimate guide for the ultimate business tool of the 21st Century.

Business networking is, in the 2010’s, what talent management was during the 2000’s. It is the essence of sustainable competitive advantage for business. As ‘talent management’ was deemed by some, to their detriment, to be a load of ‘mumbo jumbo’ nonsense, the same can be said of attitudes to networking. Networking is one of those areas where you need to ask yourself ‘Can you afford not to?’ rather than ‘can I spare the time for this?’

Heather’s guide to Networking covers all the ‘etiquette’ that enables people to develop in to effective networkers, whilst not being so prescriptive that it stifles individuality. The guide covers all the different ‘medium’ by which networking can take place. A guide for those new to networking, as well as those ‘older heads’ that need to re-evaluate or refine their approach.

A must read.”
Marc Lawn, Founder of The Business GP


“At  the time I reviewed this book, it was the most relevant, current and comprehensive guide to Business Networking available.   For the novice this is quite appropriate as an introduction to Business Networking.  For the seasoned networker the book is a review of current best practice networking strategies and techniques for both offline and online networking.   A reference manual to dip into for guidance, inspiration or a ‘how to’ tip.

An excellent, well presented opening chapter on ‘Why Network’ whets your appetite and sets the foundation for a journey from Why Network, through Where to Network and most importantly ...How to Network. 

Well researched, the book is punctuated with references and a highly relevant bibliography of books, articles and e-media, allowing the reader to research further any subjects that particularly resonate with them.

I particularly like Heathers pragmatic style.  While the book works extremely well as a ‘how to’ network online and offline manual, Heather understands that it is not enough to know ‘how to’ you have to take this knowledge and apply it ... ‘Do It’.  This is where this book excel’s, each chapter closes with Action Points, there are tip’s and idea’s throughout the book, example letters/email templates, processes and questionnaires to help you analyse and review your business networking strategies and so on...

Apply what you learn in this book and you will benefit from the competitive advantage that being an ‘A Lister’ joined up networker brings.”
Mick Holloway, co-founder of NetLinked

This guide introduces an effective joined-up networking strategy. Townsend discusses everything you need to know to get the most out of networking, both face-to-face and online.

Finance and Management, 2nd July 2011.

 

From the Back Cover

Voted Marketing Category Winner in the Small Business Book Awards 2012

 

“A great practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.”
Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute

 

“The most relevant, current and comprehensive guide to business networking available.”

Mick Holloway, co-founder of NetLinked

 

“a ‘must read’ for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.”

Andy Lopata, Author of Recommendedand And Death Came Third

 

If you’re a busy professional, networking is the fastest and most effective way to build your business or career. Up to 80% of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or the new career you want. Networking is a skill you can’t afford to be without. But what’s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.

 

This book will help you use effective business networking to get better results for less effort. It shows you how to:

 

·         Use online and more traditional networking techniques to your best advantage

·         Get the right approach, attitude and behaviours

·         Maximise your networking success by being relevant, helpful and systematic

·         Quickly build rapport, start a dialogue and generate strong relationships with anyone, regardless of whether you meet physically or virtually

·         Build your credibility and visibility through networking so that you attract the right kind of opportunities

·         Seamlessly integrate online and offline networking techniques for greater business success

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Customer Reviews

4.9 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition
I bought this book to help me to prepare for a management consulting role. This book really surpassed my expectations - it is a fantastic, practical guide to networking.

I really liked the length and writing style. This book is only a couple of hundred pages, and the concise, engaging style meant that my limited attention span was not challenged at any point. I finished the book during a couple of a few commutes in my first week after which, I felt ready to start using the book as a networking tool.

There were two things that set this book apart for me: Firstly, the author draws extensively on networking good practice and her own networking experience throughout the book. For example, her business card is included; a follow-up letter after a first meeting to develop business relationships, etc. The second was the `over to you'-style activities that are towards the end of each chapter. These include practical exercises for the reader, signposting to help you find out more about key themes, and tips on how to bring the ideas together into a more holistic approach to networking.

The result is an invaluable networking resource that shows you how to develop a strategic networking approach while remaining authentic. This book is perfect for current or prospective professional service firm employees.
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Format: Paperback Verified Purchase
My curiosity was piqued by the reviews - and the reviewers, some well-known names - so I bought this book wondering if it would teach me anything I didn't already know.
I've finished it with heaps of new ideas to apply, hence my recommendation for old hands and networking novices alike.
Things I like:
Lots of real-world examples, from the author's own business and networking experience as well as other business people from a range of services.
Clear action points at the end of each chapter to get the reader applying the tips and techniques.
All kinds of networking are covered, both face-to-face and online. Whether it's business referral networks or conferences, to less formal meet-ups there are good ideas for preparing ahead, 'working the room' and following up.
Good tips on social media too: I like the idea that the author only friends someone on FB is she's had them to dinner at her house.
Since the book was published there have been some changes in social media, such as no more Google Reader or LinkedIn Answers, and new channels have come along.However, the basic principles given are still very sound.
Lots of suggested websites and further resources to find out more, including free downloads from the author's site (registration required).
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Format: Paperback
Heather has written an excellent book which combines traditional face to face networking with the new online networking techniques like LinkedIn, Twitter and Facebook.

It's that joined-up networking approach that makes the book special.

Let's face it. You meet somebody at an event and you think they seem interesting so what do you do when you get back to the office? Check up on them online to make sure that they were not a facade of what they thought you wanted to see.

The book is easy to read and packed with practical tips. As you read it I recommend that you think about what you've been doing, what you need to change and what others do to you. There are plenty of examples of good and bad practice which help you to really connect to the ideas in the book.

I have to admit to some bias. I am name-checked in the book as Heather is a good friend and a member of my virtual mastermind. She also gave me a copy to read.

But that's what networking is about. Heather walks the talk.

Building strong, trusted relationships is an essential factor for success in business and I recommend that you read this book and put the ideas into practice.

I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it.

Paul Simister, business coach
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Format: Paperback
Today of us spend our time in the `real world' and the `virtual world' and it is therefore important to integrate our online networking and offline networking be that for professional success or job search.

That is the principle behind the "Business Networking" by Heather Townsend which covers:

- the importance of networking
- tips for networking online using Twitter, LinkedIn, Facebook and blogging
- essential networking skills including how to make the right first impression and how to work a room
- tips for developing your networking plan.

If you are someone who likes practical actions steps you can take, then this is a great book for you - Heather summarises each chapter and provides a check list of action points you can take.

In today's global economy it's good to see a few pages in "Business Networking" dedicated to networking across cultures - to enhance this I recommend that if you are starting to work in different countries to invest in cultural orientation programmes and books to learn more about that specific culture and business etiquette that applies to that market.

Heather shares her approach in "Business Networking" to what she calls her 'FITTER' networking plan which stands for:

- Follow up
- Introduce yourself with impact
- Target specific people
- Turn social conversations into business chat
- Engage
- Research.
Read more ›
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